1. The Three persuasive appeals
Ethos, Logos, & Pathos
The Three persuasive appeals

2. Ethos Talks to conscience: right vs. wrong Credibility and reputation
Example: Ari wants pizza
Mom, you’re tired (it’s easy!)
It will be easier to do homework

3. Logos Talks to brain: uses thinking and logic
Shows the good reasons that you think the way you do
Example: Ari wants mom to buy pizza
Mom, it has healthy stuff
Did research (appeal to authority); it’s on the food pyramid

4. Pathos Talks to heart: uses emotions and feelings
Make sure the audience feels the way you do
Example: Ari wants Pizza
Mom, I LOVE pizza! It makes me happy!

5. Videos http://youtu.be/x4tTugqBkJU

6. Review: 3 Persuasive Appeals
Ethos
Talks to the conscience
Right vs. wrong; establishes credibility and reputation
Logos
Talks to the brain
Uses thinking and facts to prove point
Pathos
Talks to the heart
Addresses feelings, emotions; pulls at the hearstrings.