1. Scott Marshall Cpsc236 January 22 2000
Dynamic Pricing Model
Scott Marshall
Cpsc236
January

2. What Is It???
“Name Your Own Price”
Submit an online bid

3. www.PriceLine.com One of the most popular Launched April 6, 1998
Variety of things to bid on
Quick
Not without drawbacks…

4. Drawbacks Caters to a TARGET audience
Can ONLY choose dates – NOT departure time
Credit card charged prematurely
Non-refundable
NO airline guarantee
What if your bid is rejected?
No shopping

5. Advantages If you are willing to be flexible you can save $$$
No “leg-work”
Convenience

6. When Mistakes Occur… Confusing criteria NO error checking on bids
Customer Service???
Cancellations???
Orlando trip

7. Conclusion How to use PriceLine ->According to BusinessWeek.com
Be flexible when you plan your trip – PriceLine doesn’t give you any say over what time of day you will be flying.
After you submit a bid you should hear back from PriceLine within an hour – while you wait you may want to make a conventional reservation – you can always buy that ticket if your bid is rejected.
Do NOT submit unrealistic bids – you are not allowed to a submit a second bid for the same trip