1. Computer & technology Start my business “being desi"
Teacher in charge: Ms Lauren
Group Leader: Ayesha 3A(04)
Group Members: Asma 3A(38)
Manpreet 3A(20)
Saffa 3A(11)

2. Table of content
Introduction
Objectives

3. Introduction
We chose to do a clothing business because we are interested in clothes and fashion.
And we named it “BEING DESI” because we are more interested in our cultural and traditional clothing.
And we also chose this business because we are making our traditional Pakistani and Indian clothes, shoes and other accessories.

4. Objectives Knowledge : 1. Characteristics of entrepreneur
2. Considerations when staring a business.
3. Basics of business financial calculation.
Skills : Applications of project learning skills such as observations, case
studies, information gathering and evaluation.
2. Development of generic skills: communication, collaboration, IT
skills, data manipulation skills, critical thinking and creativity
Attitude : From the view point of customers, build. Business to meet their
needs.

5. Specifications
Targets (customers) : Indian and Pakistani girls Proposed Values (products/services) : Salwaars, Sharara, Sarees, Lehengas, Shalwar Kameez, Kussa, Heels, Pheran Key Resources : 1. Online website (e.g. Sales site, production tools) 2. Clothes material

6. Feasiblity Study
We will make a website and post the pictures of our products, with the price.
We can ask our customers to tell other people about our shop

7. Market study Two potential options :
An ideal market for our product, there should be : A B
Location :
Tsim Sha Tsui
Sham Shui Po
Traditional Pakistani & Indian
Clothes
Jewellery
Shoes

8. Corresponding data collected in the market research :
1. There are mainly more girls to buy our products
2. More people buy on their festivals
Strength :
We can earn more on the customers festivals
Most girls are interested in our clothing
3. They buy shoes and jewellery most of the time
Weakness :
Some clothes are too expensive
There are other shops as well so the customers might go there instead
3. Most girls only buy clothes on their festival not regularly

9. Business Model Mind Map
CUSTOMER SEGMENT
COST STRUCTURE: FIXED/ VARIABLE/ RISKS
VALUE PROPOSITION
DISTRIBUTION CHANNEL :
EVALUATION/PURCHASE/DELIVER/DISCOVER
BEING DESI
KEY PARTNERS :
SUPPLIERS/ DEVELOPERS/ INVESTORS/ COMPETITORS/ ALTERNATIVES/
PARTNERSHIP
CUSTOMER RELATIONSHIP :
BUILD/LOYAL/GROW
KEY ACTIVITIES
KEY RESORCES

10. EXPENDITURES ITEMS HK$ $5000 $3500 $5500 $6000 $8000 $7500 $8600 $4000
Churidar Salwaars
$5000
Afghani Salwaars
$3500
Patiala Salwaars
Sharara
$5500
Sarees
$6000
Flared lehenga
$8000
Mermaid/Fishtail lehenga
$7500
Panelled lehenga
Double flare lehenga
$8600
Trail lehenga
Lehenga choli
Shalweer Kameez
$4000
Line lehenga
$7000
Khussa
High heels
$3000
Pheran
$1000
REVENUE
ITEMS
HK$
Churidar Salwaars
$3500
Afghani Salwaars
$1400
Patiala Salwaars
$4000
Sharara
$5500
Sarees
$5400
Flared lehenga
$1600
Mermaid/Fishtail lehenga
$2250
Panelled lehenga
Double flare lehenga
$5160
Trail lehenga
Lehenga choli
$4600
Shalweer Kameez
$2000
Line lehenga
Khussa
High heels
$300
Pheran

11. Reflection on our business
I learned that it is very important to be extremely organized with starting the business.
In the beginning it started as a brainstorm. Brainstorming requires a lot of special attention in specific topics.
For example : the first thing is to know what type of business we need. After our decision of the business we wanted, then we needed to think about why I wanted this business and also how I am going to make money. And its important to keep all the records of everything we decided to do.
It was really easy in the end.

12. Thank You