1. Abhi, Marco, Pietro, Martina, Federico and Kenshi Nakaima
Consumer Behaviour
Abhi, Marco, Pietro, Martina, Federico and Kenshi Nakaima

2. Zungle

3. segmentation Segmentation Demographics Age -> Young adults
Gender -> Unisex
Psychographics
Personality / Self-concept -> Unique and cool/Creative
Lifestyle -> Innovators or early adopters for brand new tech products
Tech create a new ‘always on’ consumer
Lifestyle = a pattern of consumption

4. Positioning
Earphone
Sunglasses

5. Motivation, value and lifestyle

7. Attitude
Elaboration Likelihood model Central route or peripheral route?-> Central route mainly in the ad