1. ESSENTIAL SERVICE 3: Inform, Educate, and Empower Individuals and Communities About Health Issues CLARK AND DUBOIS COUNTIES Local Public Health Workforce DEVELOPMENT Mini-Collaborative

2. T HE 10 E SSENTIAL S ERVICES Essential Service 3

3. E SSENTIAL S ERVICE 3 I N P LAIN E NGLISH HEALTH INFORMATION INFORM HEALTH EDUCATION EDUCATE HEALTH PROMOTION EMPOWER

4. W HAT D OES I T M EAN F OR U S T O I NFORM, E DUCATE, AND E MPOWER ? We provide the public, local government, and our partners with information on community health status and health needs in our county. We make recommendations on policies and programs that can improve health in our county. We plan, conduct and evaluate health education and health promotion activities to increase knowledge, change attitudes, and decrease negative behavior. We work in collaboration with our partners on health education and promotion activities to promote health living.

5. I NFORMING, E DUCATING, AND E MPOWERING M EANS ……….. Creating customer-focused and science-based strategies for health education and promotion. Promoting the health of our diverse and changing population. Responding to current public health issues based on best evidence and best practices (H1N1). Helping people make healthy choices across the lifespan. Maintaining strong relationships with our partners to carry out our activities.

6. E SSENTIAL S ERVICE 3 M ODEL S TANDARDS

7. M ODEL S TANDARD 3.1 Health Education and Promotion Provides the public, policymakers, and stakeholders with information on community health status and health needs in the community, as well as information on policies and programs that can improve community health. Plans, conducts, and evaluates targeted health education and health promotion activities to develop and enhance knowledge and attitudes and assist in lowering risk or changing negative behaviors. Works with other entities within the system on health education and health promotion activities that facilitate healthy living in healthy communities.

8. M ODEL S TANDARD 3.2 Health Communication Develops health communication plans addressing media and public relations, as well as guidelines for sharing information among stakeholders. Utilizes relationships with media channels (e.g., print, radio, television, Internet) to share health information with general and targeted audiences. Identifies and trains spokespersons on public health issues.

9. M ODEL S TANDARD 3.3 Risk Communication Develops an emergency communications plan to effectively create and disseminate materials for each stage of a crisis according to recognized theories and methods. Ensures adequate resources to enable a rapid emergency communications response. Provides crisis and emergency communications training for employees and establishes protocols for the dissemination of public information and instructions during a public health emergency.

10. H OW DO YOU PROVIDE THE PUBLIC AND POLICYMAKERS INFORMATION ON HEALTH NEEDS IN YOUR COMMUNITY ? DISCUSSION

11. H OW DO YOU IDENTIFY AND PROVIDE INFORMATION TO VULNERABLE AND INCREASED RISK POPULATIONS ? DISCUSSION

12. H OW DO YOU EVALUATE THE APPROPRIATENESS, QUALITY AND EFFECTIVENESS OF YOUR EDUCATION ACTIVITIES ? DISCUSSION

13. I N THE PAST YEAR, WHAT HEALTH PROMOTION ACTIVITIES HAVE YOU IMPLEMENTED ? DISCUSSION

14. D O YOU HAVE COLLABORATIVE NETWORKS FOR HEALTH PROMOTION IN YOUR LOCAL PUBLIC HEALTH SYSTEM ? DISCUSSION

15. W HAT A RE Y OUR S TRATEGIES FOR R EDUNDANT C OMMUNICATION ? DISCUSSION

16. W HO IS YOUR P UBLIC I NFORMATION O FFICER (PIO)? DISCUSSION

17. A RE YOU REGISTERED ON I NDIANA H EALTH A LERT N ETWORK (IHAN)? DISCUSSION