2. EMGT 351
Industrial Marketing
Hal Nystrom
Quick Introduction

3. Objectives Appreciate the value of understanding the customers
Understand marketing models, tools and terminology
Utilize and perform market research
Gain new strategic marketing perspective
Improve business communication skills

4. Industrial Marketing Engineering focus Understanding customer needs
Satisfying them
Extremely useful to expand your perspective

5. Class form Campus & distance students
Lectures, discussions, text and project
Web-based
BlackBoard software

6. Project New product Introduction Soy based cleaner Team project
Market research
Marketing mix ideas

7. Program Completed University of Missouri-Rolla
Copyright 2001 Curators of University of Missouri