1. Advertising techniques
Ways marketers advertise to consumers

2. Avant garde
The suggestion that using this product puts the user ahead of time
Manufacturer encourages you to be the first to have the product

3. Facts and figures
Statistics and objectives factual information is used to prove the superiority of the product
Car commercials when the list its fuel economy, tow capacity, etc

4. Weasel words
“weasel words” are used to suggested a positive meaning without actually really making any guarantee

5. Magic Ingredient
The suggestion that some almost miraculous discovery makes the product exceptionally effective

6. Patriotism
The suggestion that purchasing this product shows your love of your country

7. Diversion
seems to tackle a Problem or issue, but then throws in an emotional non-sequitur or distraction

8. Transfer (lifestyle)
Words and ideas with positive connotations are used to suggest that the positive qualities should be associated with the product and the user

9. Plain Folks
the suggestion that the product is a practical product of good value for ordinary people

10. Snob APPEAL
The suggestion that the use of the product makes the customer part of an elite group with A luxurious and glamorous life style

11. Bribery Bribery seems to give a desirable extra something
This works because we as humans tend to be greedy

12. Testimonial
A famous personality is used to endorse the product (celebrity endorsement)
“plain folks” give their stories of the product working

13. Wit and humour
customers are attracted to products that divert the audience by giving viewers a reason to laugh or to be entertained by clever use or visuals or language

14. Simple solutions
Avoid complexities, and attack many problems to one solutions

15. Card stacking
The propaganda technique of card-stacking is so widespread that we my not always be aware of its Presenter in a commercial
the commercial stresses all the positives of the product

16. Glittering Generalities
the glittering generalities technique uses appealing words and image to sell the product. The message this commercial gives, though indirectly, is that if you buy the item, you will be using a wonderful product, and it will change your life.

17. Bandwagon
A form of propaganda that exploits the desire of most people to join the crowd or be on the winning side, and avoid winding up the losing side
Purchasing a product to fit in

18. Put downs
Saying how much better they are than their competition