1. Department of Economic Development & Transportation Boston Trade & Cultural Promotion 2005 Nunavut Trade Show Conference Session 1 May 10, 2005

2. Department of Economic Development & Transportation Intro Purpose Background Partners Events Cost-Benefit Long Term Strategy

3. Department of Economic Development & Transportation Purpose Partnership with Government of Canada and Government of Nunavut Promote Nunavut businesses and products in the New England area Key sectors: –Arts & Crafts –Fisheries & Game Meat –Tourism Create long-term, sustainable economic development benefits for Nunavut

4. Department of Economic Development & Transportation Background In 2001, Honourable Ron Irwin, Canadian Consul General in Boston, proposed an economic and cultural promotion project for 2004 Work began on staging Nunavut Collection from Prince of Wales Museum in Yellowknife at Peabody Essex Museum This would be the first exhibition of the collection outside Canada

5. Department of Economic Development & Transportation Partners Canada: –Indian and Northern Affairs…………….…...$110,000 –Heritage Canada ………………………..……$ 40,000 –International Trade Canada………….…...…$ 92,000 –Foreign Affairs Canada……………….……...$ 20,000 Nunavut: –Culture Language Elders & Youth………….$400,000 –Economic Development & Transportation….$71,500 –Department of Environment…………………..$15,000 –Nunavut Tunngavik Inc. ………………………$19,000

6. Department of Economic Development & Transportation Participants Nunavut: –Nunavut Development Corporation –Nunavut Tourism –Members from Nunavut Arts & Crafts Association USA: –Peabody Essex Museum –The Constance Killam Trust –The Elizabeth Killam Rodgers Trust

7. Department of Economic Development & Transportation Promotion Events 2004/05 Arts Boston Gallery Buyers Trip to Nunavut –June 2004 Boston International Fine Arts Show –Nov. 2004 Our Land at Peabody Essex Museum –Nov. 2004 – Jan. 2005 Inuit Images Art Gallery Show & Sale –Dec. 2004 Northern Journey Pucker Gallery –Feb. 2005

8. Department of Economic Development & Transportation Promotion Events 2004/05 Fisheries –Boston International Seafood Show, March 2004 / 05 Performing Arts –Boston Canada Clubs Christmas Event, Dec. 2004 Tourism –Canadian Tourism Commission Luncheon, Jan. 2005 –Trade Meetings: Nunavut Arts & Tourism Business

9. Department of Economic Development & Transportation Fisheries: Boston International Seafood Show 2005: Sales: $372,000 CN –Nunavuts first booth presence New canned product: Nunavut Arctic Char Chowder –Launched at the annual Canada Reception 2005: Projected sales: $780,000 CN Cambridge Bay received 2005 standing orders from buyers for an additional 4,000 pounds

10. Department of Economic Development & Transportation Arts & Crafts Boston Gallery Buyers Trip to Nunavut –June 2004, four gallery buyers came to Rankin Inlet to purchase stock at the Nunavut Arts Festival Boston International Fine Arts Show –November 12-14, 2004 –Palaya Qiatsaq Lecture: Inuit Art, Tradition, Transition and Transformation 2004 sales: $29,000 USD

11. Department of Economic Development & Transportation Peabody Essex Museum Our Land: Contemporary Art from the Arctic Nov. 2004 – Jan. 2005 Collection of 50 Inuit artworks Sculpture & Prints Textile Art & Photography Video & Sound Installation Over $40,500 USD in Sales

12. Department of Economic Development & Transportation Pre-Christmas Sales Distribution PEM

13. Department of Economic Development & Transportation Arts & Crafts Venues Inuit Images Art Gallery Show & Sale –December 4, 2004, Marriott Hotel, Boston –Nunavut throat singers and drummers –Nunavut food at a reception for 60 people –Sales: $23,500 USD Pucker Gallery: A Northern Journey Exhibition –February 12 – March 7, 2005 –An exhibition of Inuit art featured performance by a Nunavut artist –Dinner for 45 promoting Nunavut food products –Estimated sales at over $100,000 USD Boston Canada Clubs Christmas Event –December 4, 2004 –Featured Nunavut performing artists

14. Department of Economic Development & Transportation Cultural Industries Peabody Essex Museum Family Day –December 4, 2004 –Featured Nunavut performing artists

15. Department of Economic Development & Transportation Tourism Canadian Tourism Commission (CTC) Luncheon –January 19, 2005 –CTC and Nunavut Tourism invited American travel writers and tour wholesalers to promote tourism products

16. Department of Economic Development & Transportation Media Campaign Nunavut had good penetration with over 30 sources: –Print, radio, web media Confirmed over 6 million circulation hits Feature articles in the Boston Globe & New York Times Combined circulation of over 1.5 million

17. Department of Economic Development & Transportation Sales Figures Arts and Crafts $319,493 Seafood (Fresh Arctic Char only) 2004 sales to Legal Seafood $ 372,000 2005 projected sales to Legal $ 780,000 Sales to other new clients from BISS $ 24,000 Total $1,495,493

18. Department of Economic Development & Transportation Project Costs Consultant fees – Phase I & II 100,000 Departmental staff time and travel 100,000 Cost of PEM exhibition 500,000 Heritage Canada Contribution 40,000 Foreign Affairs Contribution 5,000 NTI Contribution 19,000 Consulate Contribution 15,000 INAC Contribution for Trade Mission 10,000 Seafood Show attendance X 2 30,000 Miscellaneous 10,000 Total$829,000

19. Department of Economic Development & Transportation Cost Benefit Media coverage in terms of value of advertising exceeded several million dollars Previous work sets the stage for a full scale trade mission Export ready businesses to develop and make an entrance in the US market

20. Department of Economic Development & Transportation Investment Attraction Context is Canada-Nunavut International Business Development MOU –Between ITCan & ED&T IT Investment Development Branch Proposal: –Overcome obstacles from last year –Clearly define investment opportunities in Nunavut –6 to 8 actionable briefs for posts –Qualified investors identified –Direct representation with potential investors

21. Department of Economic Development & Transportation Future Missions Aerospace and cold weather testing Mining industry Tourism infrastructure Dimensional stone products (eg. Marble) Environmental technologies Film & performing arts

22. Department of Economic Development & Transportation Questions?