1. Archetypes ”. . . the work of art strikes some very deep chord!”
Joseph Campbell
The Masks of God: Primitive Mythology
Jennifer A. Bennett
Sanderson High School
Raleigh, North Carolina

2. Archetypes
Universal symbols that transcend boundaries of culture, race, gender, time and geography
Examples include certain images, colors, numbers, character types, and motifs
Part of humanity’s collective unconscious
Carl Jung
Swiss psychologist
Student of Sigmund Freud
Joseph Campbell
Author and anthropologist
Considered the leading expert on myth and archetypes

3. Best Practicioners Disney Advertisers and marketers
Anyone involved in storyline creation or graphical design for stories required to read Joseph Campbell
Advertisers and marketers

4. Sun as Archetype Sun (fire and sky) creative energy consciousness
father principle
passage of time and life

5. Sun as Archetype Rising sun Setting sun Birth Creation Enlightenment
Death

6. More Setting Suns and Death
The Last Pale Light In The West Ben Nichols In my hands, I hold the ashes In my veins, black pitch runs In my chest, a fire catches In my way, a setting sun Dark clouds gather 'round me To the west, my soul is bound And I will go on ahead, free There's a light yet to be found The last pale light in the west The last pale light in the west
(The Governor’s theme song)
The Walking Dead
Because I could not stop for Death, He kindly stopped for me; The carriage held but just ourselves And Immortality.
We slowly drove, he knew no haste, And I had put away My labor, and my leisure too, For his civility.
We passed the school, where children strove At recess, in the ring; We passed the fields of gazing grain, We passed the setting sun.
Or rather, he passed us . . .
Emily Dickinson

7. Water as Archetype Purification and redemption Mysteries of creation
Sea
mother of all life
timelessness; eternity
River
birth—death—resurrection cycle (baptism)
transitional phases of the life cycles

8. Color as Archetype: White
Positive aspects:
Light,
Goodness,
Purity,
Innocence;
Timelessness; Eternity

9. Color as Archetype: White
Negative aspects:
Death
Terror
Emptiness
Blinding truth of an inscrutable mystery

10. Color as Archetype: Green
Positive
Growth
Hope
Fertility

11. Color as Archetype: Green
Negative
Decay
Death

12. Color as Archetype: Blue
Highly positive; associated with
truth
religious feeling
security
spiritual purity

13. Color as Archetype: Blue
And who could forget Linus’s security blanket?

14. Color as Archetype: Black
Darkness—associated with
Chaos
Mystery
Death
The Unknown
The Unconscious
What other messages do colors convey in this image?

15. Color as Archetype: Black
What significance does color add to this image?
How about this one?
Compare and contrast the two.

16. Color as Archetype: Red
Associated with
Blood,
Sacrifice,
Violent passion,
Disorder

17. Archetypal Color Combinations
What do these images have in common?
What do they communicate?
How about now?

18. Archetypal Color Combinations
What do these images have in common?
What significance do they carry re: the context of the stories they represent?

19. Archetypal Color Combinations
Analyze the archetypal colors in this image. What significance do they have within their literary context?

20. The Four Horsemen of the Apocalypse
Revelation 6 I watched as the Lamb opened the first of the seven seals. Then I heard one of the four living creatures say in a voice like thunder, “Come!” 2 I looked, and there before me was a white horse! Its rider held a bow, and he was given a crown, and he rode out as a conqueror bent on conquest. 3 When the Lamb opened the second seal, I heard the second living creature say, “Come!” 4 Then another horse came out, a fiery red one. Its rider was given power to take peace from the earth and to make people kill each other. To him was given a large sword. 5 When the Lamb opened the third seal, I heard the third living creature say, “Come!” I looked, and there before me was a black horse! Its rider was holding a pair of scales in his hand When the Lamb opened the fourth seal, I heard the voice of the fourth living creature say, “Come!” 8 I looked, and there before me was a pale horse! Its rider was named Death, and Hades was following close behind him. They were given power over a fourth of the earth to kill by sword, famine and plague, and by the wild beasts of the earth.