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Propaganda
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Definition: information, ideas, or rumours deliberately spread widely to help or harm a person, group, movement, institution, nation, etc. What is it?
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7 Most Common Techniques
Name Calling Glittering Generalities Transfer Testimonial Plain Folks Card Stacking Band Wagon 7 Most Common Techniques
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Used to create fear and prejudice by using negative words (bad names) to create an unfavourable opinion towards a group, belief, idea, person, etc. Eg. Commie, Terrorist, Queer Name Calling
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Glittering Generalities
The use of slogans or catchphrases that are attractive because of language we view or believe in deeply with no supporting info or reason Gives it a favourable view Eg. Freedom, patriotism, democracy Glittering Generalities
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Carry over authority from something we revere to the thing that the propagandist would have us accept. Eg. Cross, Uncle Sam Transfer
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Associate a respected person to endorse a product or cause hoping that the audience will follow
Eg. Tiger Woods, Wayne Gretzky Testimonial
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Used to convince the audience that the speaker is from humble origins
They can trust and believe them Eg. Clinton eating McDonalds, people doing everyday things Plain Folks
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Used to persuade the audience to follow the crowd
Used to persuade the audience to follow the crowd. Made to seem like everyone is doing it Eg. March, write letters Bandwagon
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Make the best case possible for a viewpoint and the worst for the opposing view by only giving facts that support their view. Eg. Card Stacking
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