1. WARM UP (use link) LESSON ESSENTIAL QUESTION
Unit 3/4: American Politics Lesson 11: Campaign Propaganda & Mass Media
LESSON ESSENTIAL QUESTION
How do candidates use propaganda to their own benefit?
What effects does media coverage have on American Politics?
WARM UP (use link)
Suppose your job is making commercials to sell lotion.
Who is your target audience for an ad?
What information do you want people to have about your product?
How do you want people to feel about the product?
What do you want your audience to think about competing products?
Essential Lesson Vocabulary:
Public Opinion Polls
Mass Media
Propaganda
Propaganda Types:
Bandwagon
endorsement
glittering generalities
card stacking
common man
transfer

2. Unit 3/4: American Constitution & Political system Lesson 11: Propaganda & the Roll of the Media
Class Website:
DEADLINES & HOMEWORK:
Nov 11: Complete material on Politics through lesson 11
Lesson 12: Supreme Court & Judicial Review
Monday & Tuesday next week
Lesson 13: 1st Amendment: Wednesday
Lesson 14: 2nd, 3rd, 9th, & 13th Amendments (Thursday)
Lesson 15: Due Process of Law (next Friday)
4th, 5th, 6th amendments
Lesson 16: Amendment Process & other amendments
Monday November 21
Unit Test: Tuesday, November 22nd
No wiggle room here b/c this is the say before we leave for Thanksgiving Break!
Lesson 9 Performance Task (EXTRA CREDIT):
Election Analysis: Write an explanation showing your understanding of how and why Donald Trump was elected the 45th president of the United States.
Your guide should apply at least 10 of the vocabulary terms from lessons 7-11 of this Unit
OPTIONS INCLUDE:
Write a newspaper article after the candidate wins that looks back on their path to the Presidency
Write a letter from the Candidate to their parent or spouse explaining what they’ve been doing while away from home
Lesson 10 Performance Task:
Written Response: on money in politics
Complete in class on 11/10
Lesson 11 Performance Task (EXTRA CREDIT):
Extra Credit option: Create a campaign advertisement that is YOUR REACTION TO THE PRESIDENTIAL (OR GUBERNATORIAL) ELECTION RESULTS
See rubric on lesson map.
May be a meme or video, or poster

3. Benchmark Make Up 2nd Period 3rd Period 4th Period: Kianna Marcelus
Dewy ?
Nakia
Sam
Devin
Jaevaun
Ernesto
Brianna
3rd Period
Josh
Nande
Dani
Alondra
Shaun
Jamilah
4th Period:
Noah
Stephon

4. Mass Media & Propaganda
Mass media – major television, newspaper, radio, internet, and other technologies used to communicate information to large sections of the population

5. Role of the Media
Watchdog – traditionally the media worked to hold politicians accountable
Fact checking (are elected officials telling the truth)
Pundits – media officials often watch politics closely and offer analysis and predictions of what is likely to happen

6. Media Bias
Many people believe that certain media sources are biased towards either liberal or conservative viewpoints
Conservatives see a liberal bias in:
New York Times
MSNBC
NPR
CNN
Liberals see a conservative bias in:
FOX News
Wall Street Journal

7. Media Bias Media ownership –
Mass media companies are owned by large corporations
Corporations have an interest in election results and tax policy
Media companies sometimes do have real political preferences because one candidate may be more friendly to their economic interests

9. Effect of Internet & 24 hour Cable News Networks
24 hour cable news – effect is that anything that happens is instantly analyzed
little time to really think about it
little time to fact check, check sources, & investigate claims
If we wait to check it out, someone else might air the story first

10. What is the purpose of political advertisements?
PROPAGANDA – information designed to convince you of something
To sell the candidate
Add makers want you to “buy” or support their candidate and then to vote for him/her

11. How is Propaganda Designed
Public opinion polls –- surveys of what likely voters think
Polls may focus on voter opinions on issues such as same sex marriage or tax policy
OR polls may indicate which candidates voters prefer
public opinion polls guide advertising messages
If voters care a lot about an issue, candidate might make an ad focused on that issue

12. Elements of Propaganda
Read handout & highlight, summarize the following tactics
Bandwagon
Namecalling
Endorsement
Card stacking
Glittering generalities
Just plain folks
transfer

13. What makes Propaganda Effective?
Propaganda Rubric
Emotion
does the ad make you feel something?
Persuasion
does the ad convince you?
Truth
is the ad true? Or at least does it seem true?
Style
is the ad memorable? Does it stick in your head?

14. Analyzing Propaganda For each ad, record on your handout:
Words/images used
Identify the propaganda technique used
Rate the effectiveness of the ad
Independent Practice:
Explore
Identify 3 ads you think are effective. Indicate the election year, title of the add, and a description of WHY you think it is an effective piece of propaganda. What techniques does it use?
Do this on handout (cross through ads I didn’t show you)

15. PRACTICE & WORK TIME: WIN THE WHITE HOUSE:
Log into Play the game: “win the white house”
Play the game online; ask me questions as you go; I will assist you with strategy
Complete Unit 4 Review Packet – Due by Tomorrow – work ahead
Use Study Island
Project / Finish Performance Task 4.3!!!
Select a candidate that is running for President in Write a guide for them describing what they will need to do to secure the nomination of their party and win the presidency. Your guide should apply at least 10 of the vocabulary terms from this Unit (and preferably from this lesson).
OPTIONS INCLUDE:
Write a draft campaign plan
Write a newspaper article after the candidate wins that looks back on their path to the Presidency
Write a letter from the Candidate to their parent or spouse explaining what they’ll be doing while they’re away from home for the next year and a half.

17. Lesson Quiz Go to powerschool Enter Quiz Code: CEPOLQ3
Log In & go to Schoolnet
Enter Quiz Code: CEPOLQ3
Take Quiz
WHEN DONE: Continue work on Performance Task 3.3
Use what you learn in the game, your research on the electoral college, and your research on each candidate to complete PT 3.3.

18. Work Time
Research each candidate using the graphic organizer and links provided.
(IF NOT DONE, MOVE ON NOW)
Identify the candidates you like the best and the ones you think are most likely to win.
Based on what your group has learned about each candidate, create meme’s for each candidate in each race ( eight meme’s total)
GO TO:
Find pictures, make meme’s
Share with me via
Include names of group members in