1. Population based Australian physical activity promotion initiatives and strategies

2. POPULATION BASED PPROACHES TO PA PROMOTION Interventions that aim to promote PA to large groups and populations. Population based approaches encompass the following: Environmental strategies Policy Mass Media

3. Environmental strategies How does a persons environment impact on their ability to be PA? E.gs include – installing showers in a workplace, providing footpaths and walking trails for a community, installing a new playground. Usually costly and require funding.

4. Environment How does a persons environment impact on their ability to be PA? E.gs include –providing footpaths and walking trails for a community, installing a new playground. Usually costly and require funding. Benefits outweigh……

5. Images

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7. Policy What is a policy? - defined as laws, regulations, formal rules or understandings. Some policies affect a persons opportunity to be physically active.

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9. Mass Media TV, radio, billboards, print media, commercials at cinemas, web-based interactive info, or a combination of the above. It has the potential to reach large numbers of people at less cost than one on one approaches. E.g GO FOR YOUR LIFE campaign

10. Mass Media – Continue Can give information about the benefits (health) associated with PA and can outline the RISKS associated with non participation. Provides up to date accurate information. Is usually positive and motivational

11. Review Questions Give 3 examples of population approaches to PA promotion? What is a policy? What are some examples of individual PA promotion? Where does the SOC model fit into PA promotion? What 4 groups promote PA in Australia?