1. PT 시안 대상 제품 Agenda * PT 시안 Guide Refrigerator Washing machine
Microwave oven
Vacuum cleaner
LGE HA GTM TEAM

2. Dust compression system
PT 시안 Guide PT
Item
Catalog
4개 제품
종합 Catalog 1종 (10p)
POP
전제품 Total 15종
(Simulation 포함)
제품군별
POP 표준 운영안
POP 크기, 개수, 위치
표준안(guideline)
조직 구성도
조직도, 구성원 경력,
전담팀 운영방안
제품 상세
Model name
Main USP
Sub USP
POP 개수
REF
Signature
Door in door
Wide space 등 7 WM
6 motion
6 motion
True steam 4
Cooking
Light wave oven
Chacoal heater
Active convection등 2
Vacuum
Follow me
Follow me
Dust compression system 2

3. l. Refrigerator POP 4종 위치 USP 1 Main USP DID 2 외부 POP
Easy opening handle 3
Capacity 4
내부 POP
Free 5 6 7

4. l. Refrigerator 30.5 cu.ft, 3Door French BF Door in door
Signature overview
30.5 cu.ft, 3Door French BF Door in door
Top Selling Features
Largest Capacity (30.5 cu.ft)
Door In Door
New Slim SpacePlusTM Ice System
- Ice making speed. 3.0lb  3.5lb
Fresh Air Filter
Linear Compressor
Easy Opening Handle (Freezer)
Taller Dispenser (9.2”H)
White LED Touch Display
Compact Filter
Interior LED Lighting (Ceiling + Side + Freezer)
LoDecibelTM Quiet Operation
Stylish Contoured Door
Mass Production
Available from May, ’12
Specifications
30.7 cu.ft
35 3/4”W x 68 3/4”H x 33 3/4”D
Energy Star Rated (DOE-25%(TBD), Tier1)
* Dimension: Height without hinge and depth with door

5. l. Refrigerator Customer Target & Value Value Proposition Solution
Door in door
Customer Target & Value
Value Proposition
Benefit
VOC
Dual Access for easy access
Deductive
Intuitive
Easy
Access
Easy Organization
Energy
Saving
More Fresh
“…high traffic items w/o
fully opening the doors”
“I like the dual access; when you’re unloading your groceries,…”
“...inside more organized because my family won’t be shuffling so much…”
Solution
“You’re saving energy not to waste cold air”
a separate extra door over the original door.
When button is pushed, small trigger on the exterior door pushes itself away from the original door
“You’re not exposing the rest of your food to lower & high temperatures.”
* Source : US market, 2010

6. l. Refrigerator

7. l. Refrigerator

8. 2. Washing machine POP 4종 위치 USP 1 Main USP 6 motion 2 Topper Free 3
Door 4
전면 좌측(용량)
Guideline 적용안대로

9. 2. Washing machine
Main USP

10. 2. Washing machine
Sub USP 1

11. 2. Washing machine
Sub USP 2

12. 2. Washing machine
Sub USP 3

13. 3. MWO POP 2종 위치 USP 1 Door Charcoal heater 2 제품 내부 Free
Source :

14. 3. MWO
Core tech. ①
Main ②

15. 3. MWO ③

16. 3. MWO ④

17. 3. MWO ⑤ ⑥

18. 4. VC POP 2종 위치 적용 USP 1 본체 부착용 Follow me 중심 2 먼지통 부분
Dust compression system
Source :

19. 4. VC
① Main

20. 4. VC ③ ②

21. 4. VC ④ ⑤