1. Source: NPD Crest YE Oct ‘15
Ribs to be
“rackoned” with!
Increase traffic by offering authentic entrees that operators can’t make on their own.
Casual Dining
Source: NPD Crest YE Oct ‘15

2. Consumers love BBQ, especially ribs
Meet the Upbeat Food Explorer’s need for more authentic cuisine by offering slow-cooked BBQ Pork Ribs.
CONSUMERS
INFO & INSIGHTS
HOW NEEDS ARE MET TODAY
UPBEAT FOOD EXPLORER
Consumers love BBQ, especially ribs
71% of consumers eat BBQ at least once a month
“No local restaurants serve BBQ” is the #2 barrier to eating BBQ
Ribs are second-most frequently eaten BBQ item behind chicken.
Ribs are the #1 most LOVED BBQ item
Loves Regional, Authentic Cuisine
Eating is a Social Occasion
Appreciates Higher Quality Food
PRODUCT SOLUTIONS
11106 Bryan® Precooked Baby Back Ribs
13158 Bryan® Precooked St. Louis Style Ribs
Source: Datassential SNAP, September 2017

3. Insights: BBQ ribs are beloved by consumers
Ribs are a top item offered on BBQ menus
Ribs sales spike during celebratory times
% WHO OFFER
Pulled pork
61%
Pork Ribs
49%
Poultry
48%
Chicken Wings
44%
Brisket
33%
Source: IRI, WE 6/11/17
35% of consumers eat BBQ once a week
National chains are launching ribs
& consumers crave’em
Longhorn Steakhouse
Ninety Nine Restaurant and Pub
Carrow’s Restaurant
purchase intent
99%
purchase intent
97%
purchase intent
98%
Source: Datassential SNAP, September 2017

4. Applications: Easy, delicious smoked BBQ ribs
Bryan® Fully Cooked Pork Ribs deliver on the authentic BBQ experience consumers crave without having to smoke in-house
Moist and tender, but not falling apart
Rubbed with the perfect combination of herbs and spices
Cooked low and slow to imbed the rub and preserve the juiciness
Unsauced for serving dry or with signature sauces for customization
St. Louis & Baby Back options to meet varying preferences

5. Product Information SKU# Product Case Weight Case Pack
13158
Bryan® Precooked St. Louis Style Ribs, FZ
27 lbs.
10 racks
11106
Bryan® Precooked Baby Back Ribs, FZ
19 lbs.
For more product applications or questions, contact your sales representative or visit tysonfoodservice.com.