1. Jean-Charles Deconninck
Generix Group
Communications
positioning
Jean-Charles Deconninck
April 2017

2. This decision has been fully made in March 2017.
Our unique brand
Generix Group
All entities are joined together under the unique branding “Generix Group”.
This decision has been fully made in March 2017.

3. Our unique brand Generix Group Brazil France Italy North-America
Benelux
Brazil
France
Italy
North-America
Portugal
Spain
Vostok
The operational change of Geo’s name
(legal & brand: office, contracts, bills, leaflets, PPT, website…)
should be completed between 1st of October 2017 and 1st of May 2018.
Ideally, October should be targeted.

4. Leading Digital Commerce
Our tagline
Leading Digital Commerce
This tagline has been implemented end 2015 and is part of Generix Group branding(website, business cards, etc.).

5. Keeping our customers promises to their customers
Our promise
Keeping our customers promises to their customers
This promise has been fully formalized end 2016 with the presentation of the strategic plan.

6. Our offer
Generix Group is an international Software As A Service company
that accelerates Supply Chain physical and transactional flows
within intelligent business hubs.
This presentation has been fully formalized in March 2017.
This is the shortest version of our elevator pitch
This sentence will be the base of the description usually found within “footers”.

7. Our core mission
Our core mission is to efficiently implement the best subset of
the "Generix Supply Chain Hub" features
to optimize our customers physical and transactional business processes.
This core mission has been fully formalized in March 2017.
This should be our internal motto that drives us
in our day to day work.

8. Its name is now officially « Generix Supply Chain Hub ».
Our solution
This One solution has been fully formalized end 2016 with the presentation of the strategic plan.
Its name is now officially « Generix Supply Chain Hub ».