1. PRACTICAL RESEARCH 1: QUALITATIVE

2. Review Time: Management of Learning (MOL)
Talkie Time: Research worth Sharing

3. Famous Logos And Their Hidden Meanings..

4. Yes, the “M” for McDonald’s and there really isn’t another meaning
Yes, the “M” for McDonald’s and there really isn’t another meaning. In the 60’s, McDonald’s wanted to change the logo but their design consultant and psychologist Louis Cheskin insisted that they left the golden arches. According to BBC, he said customers will unconsciously recognize the logo as “symbolism of a pair of nourishing breasts.” Whether this is true or not, their logo is one of the most recognizable in the world.

5. This logo is so creative
This logo is so creative. If you look closely you will see the arrow between the letter ‘E’ and ‘X’, which represents the company’s forward thinking ways and outlook towards the future

6. The ‘V’ stands for “volks” which means people in German and and the ‘W’ stands for “wagen” which means car. It’s the car for the people.

7. The Adidas logo looks like a mountain to represent the obstacles that people need to overcome. Originally the logo was just three stripes and didn’t stand for anything. So they kept the three stripes and just made them slanted to resemble a mountain.

8. If you look at Wendy's collar you'll actually see the word "MOM
If you look at Wendy's collar you'll actually see the word "MOM." Their thinking is that the next time you think of mom's cooking, you'll think Wendy's.

9. Look closely at the "o. " Do you notice anything. No
Look closely at the "o." Do you notice anything? No? Don't worry because most people wouldn't notice it. It's actually the Denmark flag. This wasn't always the original intention. Coca Cola discovered that part of its logo looks like the Danish flag, which has been named the happiest country on earth. Once they discovered that, they set up a media stunt in Denmark's biggest airport, where they welcome people with flags. Still can't see the flag? Here you go:

11. Lesson 2, Objectives : The learner
1. differentiates quantitative from qualitative research CS_RS11-IIIa-4
2. explain the qualitative dimensions of research Addendum
3. provide examples of qualitative research in areas of interest (arts, humanities, sports, science, business, agriculture and fisheries, information and communication technology, and social
inquiry) CS_RS11-IIIa-5

12. QUIZ

13. Tell whether the following is a research topic or not: 1
Tell whether the following is a research topic or not: 1. Effects of Typhoon 2. Digestion process due to exercise 3. sleeping patterns of birds 4. skipping rope 5. perception of Mandaya tribe 6. pin pricking effects 7. ticking of the clock 8. flying kites 9. wild berries ink 10. behavioral patterns 11. brisk walking with music 12. brisk walking in park 13. moon and behavior 14. bread and butter 15. grades and teaching

14. Let the students identify whether the following is a quantitative or qualitative research:
1.Metacognitive skills Stress level
2. love and hate relationship Stressors
3.emotional quotient Aggression-reaction
4.intelligent quotient Technical skills
5. factors affecting drop out Behavior pattern

15. Based on the exam, what is your understanding of Qualitative Research?

16. What is qualitative research?
Qualitative research is a type of scientific research. In general terms, scientific research consists of an investigation that:
• seeks answers to a question
• systematically uses a predefined set of procedures to answer the question
• collects evidence
• produces findings that were not determined in advance
• produces findings that are applicable beyond the immediate boundaries of the study

17. Qualitative research is especially effective in obtaining culturally specific information about the values, opinions, behaviors, and social contexts of particular populations.

18. Qualitative Research
McMillan and Schumacher (2003) defined qualitative research as, “primarily an inductive process of organizing data into categories and identifying patterns (relationships) among categories.” This definition implies that data and meaning emerge “organically” from the research context.

19. Qualitative is also called :
interpretive research, naturalistic research, phenomenological research

20. Qualitative Research
‘Qualitative Research…involves finding out what people think, and how they feel - or at any rate, what they say they think and how they say they feel. This kind of information is subjective. It involves feelings and impressions, rather than numbers’ (Bellenger, Bernhardt and Goldstucker, Qualitative Research in Marketing, American Marketing Association, 2010)

21. Comparing Quantitative and Qualitative Research
What are the basic differences between quantitative and qualitative research methods?
Quantitative and qualitative research methods differ primarily in:
• their analytical objectives
• the types of questions they pose
• the types of data collection instruments they use
• the forms of data they produce
• the degree of flexibility built into study design

22. Quantitative Qualitative
General framework
Seek to confirm hypotheses about phenomena
Seek to explore phenomena
Instruments use more rigid style
Instruments use more flexible,
of eliciting and categorizing
iterative style of eliciting and
responses to questions
categorizing responses to questions
Use highly structured methods
Use semi-structured methods such
such as questionnaires, surveys,
as in-depth interviews, focus
and structured observation
groups, and participant observation
Analytical objectives
To quantify variation
To describe variation
To predict causal relationships
To describe and explain relationships
To describe characteristics of a
To describe individual experiences
population
To describe group norms
Question format
Closed-ended
Open-ended
Data format
Numerical (obtained by assigning numerical values to responses)
Textual (obtained from audiotapes, videotapes, and field notes)

23. Flexibility in study design
Study design is stable from
Some aspects of the study are
beginning to end
flexible (for example, the addition,
exclusion, or wording of particular
interview questions)
Participant responses do not
Participant responses affect how
influence or determine how and
and which questions researchers
which questions researchers ask
ask next
next
Study design is subject to
Study design is iterative, that is,
statistical assumptions and
data collection and research
conditions
questions are adjusted according
to what is learned

24. Qualitative vs Quantitative

25. Video: Quanti vs. quali

26. What are Qualities of Good Qualitative Researcher? https://www.youtube.com/watch?v=cVkrVaY_KjA

27. Conservation and Environment Safety Health and Welfare
Application: QUALITATIVE RESEARCH IN THE 21ST CETURY THEMES
Create a title/topic
Conservation and Environment Safety
Health and Welfare
Food Production and Sustainability
Culture and Arts
Social Awareness
Technology and Development

28. “ Amistad (2005), Qualitative Research is a true research type
“ Amistad (2005), Qualitative Research is a true research type. It encapsulates the depth and width of content”