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Attract Customers with Mobile Marketing by Ravi http://iRavi.mobi
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Are you in business? Over 50% of retailers have mobile platforms Do you have customers and want more? 4 of 5 consumers shop on smartphones Do you have a web site? Mobile Internet will overtake desktop this year. Why Have a Mobile Strategy?
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Create something useful and valuable? 62% consumers want to save time, 29% want to save money Offer electronic coupons? 80% consumers want to receive mobile coupons Track customers location? 50% want to receive deals when physically in or near store. What is Your Mobile Goal?
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Mobile Website External Server (cloud) Requires Internet App (Native) On Device Internet for Updates & Some Functions Cloud App Caches Temporary Version Internet for Full Functionality. Platforms
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Customers Pull - typical browsing You Push - sending an email or text 20% Emails opened vs 99% Texts Emails read in 2.5 days average; Texts in 90 seconds Geo-Location - dynamic billboard on highway. Interactions
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Consumer goes to http://iRavi.mobi Pull Promotion
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Consumer goes to http://iRavi.mobi Pull Promotion Always At Fingertips
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Push Promotion
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Never Misses Out
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Geo Promotion
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Text Ravi to 313131
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Geo Promotion
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Guitar Shops Promotion Geo Promotion
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Guitar Shops Promotion Geo Promotion
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Guitar Shops App Geo Promotion
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Garages App Guitar Shops App Geo Promotion
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Music Stores App Geo Promotion
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Music Stores App Geo Promotion
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Manufacturers App Geo Promotion
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Manufacturers App Geo Promotion
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Right Place, Right Time
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Connect with consumers on the go (even when they gotta go!) Over 70% of smartphone users take phones into the bathroom Mobile e-commerce is desired by the consumer POS is not just in store or on home computer. Its everywhere…anytime. Mobile Opportunity
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Mobile Web site On External Server (cloud) Internet App (Native) On Device Internet for Updates & Some Functions Cloud App Caches Temporary Version Internet for Full Functionality Platforms
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Low = Native App pulled from Social Media Limited to basic info, photos, and map/gps Medium = Mobile Website or Cloud App Rework desktop site/create sub-site Use native or 3 rd party e-commerce (e.g. PayPal) High = Build Native or Cloud App Hire designer / ongoing design updates / iStores Incorporate native e-commerce Add Messaging & Geofencing. Degrees of Difficulty/Cost
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Use the iRavi app (http://iRavi.mobi) and learn more Evaluate your customers needs and interests Choose platform: mobile site, cloud app, or native app Consider messaging and/or geofencing. What Next?
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Attract Customers with Mobile Marketing
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by Ravi http://iRavi.mobi
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