1. Small Business Brown Bag Series
2017

2. Barbara Mason Economic Development Coordinator Santa Cruz County
Ebay 102
Barbara Mason
Economic Development Coordinator
Santa Cruz County

3. Know before you grow! Know Yourself Time Management eBay Way of Life
Vacation Days
What is your goal?
PowerSeller?
Earning a living vs. ancillary income

4. Know your products Specialize in what you know
Don’t sell things you don’t know about
Research, research, research
Seek marginalized niches
Who are your customers?
Stay away from contentious items
Don’t be blinded by emotions!

5. Power Buy to Power Sell Get a tax ID number! Product lines
Holiday Hot List
Sourcing
Think locally, sell globally
Working on distribution channels
Buy at end of season
Liquidation Companies/Sales –Liquidation.com

6. Hardware Best internet speed you can afford
Minimum 10 megapixel camera
Computer or laptop with multiple usb ports and substantial memory
Networks for more than one computer
Good computer virus program
Accounting software – Quickbooks interface

7. Managing Inventory Auction Management Tools
Inventory Running Low feature
Setting it up
Finding items once sold
Barcoding & inventory control systems

8. About Me page Picture Put it to work Policies & Rules
Keep it friendly!!!
Don’t threaten, scold, YELL!, red type
Make it fun to shop with you!!
Clever – yes, cute – no!

9. Selling tips Under promise and over deliver Grade item below worth
Customer premiums
Keep listings short, to the point and short sentences.
Great photos make all the difference!!!
Over $200 item, list for ten days

10. Best time to end an auction 6 to 9 pm – 54%
Best day to end an auction: SUNDAY – 57%
Maintain an database
Include an invoice in every box!
Monthly newsletter
Offer a coupon
Promoted Listings
Automate everything you can!

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