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Small Business Brown Bag Seminar Series 2017
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Selling on Ebay Barbara Mason, Power Seller 12,000+ feedback 15 Years
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Knowing What Sells Advanced Search Competitors
Price, Quality, OOAK, Rarity? Volume or holding out Ebay Hot List
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Top Selling items on ebay
Cellular Phones Tablets Game Consoles Laptops Cameras Headphones & MP3 players
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Sourcing Where do you find your items? Do you make them?
Wholesale purchase then resale? Closed companies? Storage Lockers? Auctions? Garage Sales? Flea Market?
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Cost of Goods Item Gas to find item
Packing products (peanuts, bubble wrap, tape) Your Time!!! Internet Office Supplies Sales Tax? Sellers Permit? Ebay & Paypal Fees
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Fees Ebay listing fee: 15 cents per item
Relisting fee: 0 if item sells, or 15 cents Commission: Avg. 9% Paypal: Avg. 3.5% Total – approx. 13% Top Rated Seller Discount
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Listing Options Auction (50 free listings per month)
Buy It Now (30% more than auction price) Reserve Store Subscriptions (more free per month)
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Item Description Key Words
Think like a customer – how would you search for it? What not to put in the title Grammar – Misspellings Mobile Friendly ISBN (Books) Details – height, weight, marks, damage
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Photos At least a 10 gig camera! Backgrounds Watermarks Photo Sharing
Minimum 3 photos per listing
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Shipping Customer Pays Shipping Costs Priority Mail boxes are FREE!
Stores can receive commercial pricing Discounts during Christmas holiday Partnering with a business to recycle Home Pick Up by USPS Handling Fees International
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Goals! What is the goal for selling online?
Research, research, research Friendly, patient communications Think like a buyer You are a business!!! Keep trying! Focus!
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Marketing Hook up your Ebay account to Facebook LinkedIn
– Constant Contact Ebay Store Newsletter Follow other sellers
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