1. AJUDGE
A – Answer the question e.g. “I agree to a great extent that”
J – Justify your view “because in my view the business will…..”
U – Use data “as we can calculate from Appendix C….”
D – Data Limitations “To give a more considered answer, it would have been useful to have known what the forecast was for next year. However, with the data available I believe that….”
G – Give a third option “One other option Alan could consider is to outsource work from a number of other customers to the Far East”
E – Eliminate downsides “Choosing this course of action will mean that Alan runs the risk of encountering quality problems, so he must go and visit the factory and agree some rigorous procedures to ensure goods are made to a high standard” i.e. What will success depend upon?

2. SWOT Analysis
Strengths
Weaknesses
Opportunities
Threats

3. External Factors to consider?
Political Economic Social Technological Legal Environmental Competitors

4. BUSS3 34 Mark Question 4 Planner
For this piece of work I am focusing upon (write in here the feedback from your last piece of work):
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What is the question REALLY asking me to do?
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Start with the end in mind – what will my overall answer be?
Do I have any AJUDGE points to make?
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Point 1 For/Against
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Point 3 For/Against
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Point 4 For/Against
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