1. Corporate Marketing – LinkedIn By: Elliott Davis
CH2M Hill
Corporate Marketing – LinkedIn
By: Elliott Davis

2. Global Engineering Company
What is CH2M (CH2M Hill)?
Global Engineering Company
Consulting for Businesses, Cities, and Governments in 50+ Countries
Infrastructure & Natural Resources
Environmental Planning & Permitting
Bridges & Roads
Oil Pipelines and Refineries
Manufacturing

3. Social Media Metrics LinkedIn: 339,851 Followers
Instagram: 2,511 Followers
Facebook: 23,059 Followers
Twitter: 30,300 Followers

4. Why does CH2M use LinkedIn?
As a professional network, LinkedIn provides a strong platform for recruiting new employees
Because CH2M is a B2B (Business to Business), it is trying to engage clients from companies and governments to work with them, rather than appealing to consumers to purchase a particular product
Putting a spotlight on individuals working at the company, a practice most often used on LinkedIn, CH2M positively portrays the type of people clients will be working with

5. Successful LinkedIn Post Examples

6. CH2M’s Successful Strategies
Advertising jobs at CH2M as opportunities to solve problems
Positioning the company as doing good for people and the planet
Highlighting CH2M’s projects and achievements
Showing the positive, tangible results of CH2M’s work
Showing visually appealing images
Uplifting, engaging, and straightforward

7. What CH2M Does  LinkedIn Presence
At CH2M, we love to take on our clients'​ most complex infrastructure and natural resource problems, creating new pathways for human progress. Partnering with governments, cities and businesses in more than 50 countries, we tap deeply integrated capabilities across our organization – in transportation, water, environment, nuclear, oil & gas, industry, and urban environments – to meet their biggest engineering challenges. We love what we do, but we care just as much about how we work.

8. Shortcomings
Some of CH2M’s LinkedIn posts cater too much toward particular audiences
Geographic regions, events, or areas of expertise
Lack of relevance to certain followers may make them feel distant from company

9. Key Takeaways
Make corporations’ social media posts connect to their work & values
Show that your corporation is doing good through their work
Use LinkedIn for recruiting new employees and engaging clients
People want to work with people they feel they can trust; use LinkedIn to show employees working hard and achieving success

10. Discussion Questions
Why do you think over 300,000 people choose to follow CH2M on LinkedIn? What value do followers get from the company?
Do you think CH2M’s focus on people, highlighting their employees and recruiting new ones, would be as important for B2C (Business to Consumer) modeled businesses?