1. Business Communication
Lecturer: Gareth Jones
Class 6: Academic Essays

2. Today Introduction-Body-Conclusion Thesis Statement
Applying these concepts to business writing
Business Communication (BUS-101)
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3. Today Lecture Material taken from:
html
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4. Essays Academic essays are usually “thesis driven”
This means we must explain the main point of our essay at the start
Business Communication (BUS-101)
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5. Essays
Think of your “thesis statement” as a “topic sentence” for your entire essay
Before beginning to write, you should already know what your thesis statement is
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6. Thesis
Consider your thesis a very short summary of your essay, stated in the introduction.
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7. Thesis Should do three things: Show the purpose/topic of the essay
Introduce the parts (body) of the essay
Show your point of view
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8. Thesis
Samples:
“UK Universities should offer more scholarships to international students. This is because they have a greater desire to succeed in college and tend to work harder, than UK students.”
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9. Thesis
Samples:
“China needs to be a leader in the fight against global warming because of its size, its technology, and the influence it has on the rest of Asia.”
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10. Thesis
Samples:
“I think I am a perfect candidate for the banker job because I am hardworking, have many computer skills, and I have banking experience.”
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11. Thesis
This type of thesis usually states the primary goal of the argument and then states the reasons or points you will make in the essay to support the argument.
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12. Thesis
Every point that you make afterward must be related to the thesis statement. The rest of the essay must clarify or support your thesis.
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13. Essay Structure
Following your thesis, the rest of your essay should “flow” naturally
For this it is useful to create an outline
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14. Essay Structure
Part 1. Introduction (includes thesis and 3 points to be made)
Part 2. Point 1.
Part 3. Point 2.
Part 4. Point 3.
Part 5. Conclusion
Business Communication (BUS-101)
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15. Essay Structure
Create this outline, and add information to it during the planning process.
We can now think of the different parts of the essay, the introduction, the body, and the conclusion
Business Communication (BUS-101)
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16. Introduction Should do three things:
Show the purpose/topic of the essay
Introduce the parts (body) of the essay
Show your point of view
Business Communication (BUS-101)
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17. Introduction Think of your introduction as having three parts.
The opener
The lead in
The thesis statement
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18. Introduction The opener – the first sentence or your essay.
Needs to get the reader’s attention and introduce your topic.
We can do this in a variety of ways.
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19. Introduction Question: (What do you know about global warming?)
Statement: (Global warming is one the major problems facing the world today)
Quotation: (Al Gore calls global warming “the challenge of the 21st century”.
ETC.
Business Communication (BUS-101)
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20. Introduction
Lead in
2-3 sentences for your opening statement to “flow” into your thesis statement
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21. Introduction Thesis statement – the last sentence of your introduction
Shows your point of view and introduces the rest of your essay (body paragraphs)
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22. Body A typical academic essay will contain 3 body paragraphs
These must support our thesis with facts, evidence, and examples
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23. Body
The more examples/facts we have, the more credibility we will gain
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24. Body
Each body paragraph must support one individual topic from our thesis statement
Each body paragraph must begin with a TOPIC SENTENCE
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25. Body Each body paragraph must flow into the next one
We can achieve this by using transition words
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26. Body
This transition can come at the beginning or end of the paragraph.
I recommend the beginning
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27. Body
however, therefore, additionally, thus, also, like, for example, on the other hand, in conclusion, to add, another way,
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28. Body Structure Transition Topic Sentence Support/evidence/facts
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29. Body
“In addition to working harder, international students also seem to graduate faster than their British counterparts.”
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30. Body
“Although China’s size is important, an even more important factor in the fight against global warming is its advanced technology and infrastructure.”
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31. Body
Follow this topic sentence with evidence, examples, and facts to support the topic sentence
Use transition ideas within the body to make it flow better
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32. Body
“Besides being a very hardworking student, I am also very skilled with computers.”
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33. Conclusion
The conclusion must restate our main ideas without sounding too repetitive. This is difficult, but made easier with the following strategy.
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34. Conclusion The conclusion should do 3 things Restate the thesis topic
Lead out
Concluding remark
Business Communication (BUS-101)
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35. Conclusion Begin by restating the thesis statement.
Don’t simply repeat it, make sure to change the wording.
Like our body paragraphs, we may begin with a transition word or phrase
Business Communication (BUS-101)
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36. Conclusion
“In conclusion, our university should work harder to attract international students, because they have a greater desire to succeed, work harder, and graduate more quickly than UK students.”
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37. Conclusion
“Therefore, in this changing world, China must take the lead on global warming, not just because of its size, but also because of its technology and influence over other countries”
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38. Conclusion
“As you can see from my résumé and qualifications, my work ethic, computer skills, and banking experience make me an ideal candidate for this job”
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39. Conclusion Lead out 2-3 sentences leading up to the final statement
May restate topics mentioned in the body paragraphs
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40. Conclusion Concluding Remark
This is your final thought in your essay and must be strong, conclusive, and direct
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41. Conclusion
“The future is not located only in UK, and in order to grow and succeed, we must open our doors and invite our international brothers into our university.”
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42. Conclusion
“Global warming will not go away without a fight, and it is China’s duty to lead the world in the fight of this century.”
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43. Conclusion
“I believe I am the best person for this job, and if you talk to me in an interview I am sure you will agree.”
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44. Summary Introduction The opener The lead in The thesis statement
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45. Summary Body Transition Topic Sentence Support/evidence/facts
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46. Summary Conclusion Restate the thesis topic Lead out Concluding remark
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47. Next Class
Presentations
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