1. The French Nuclear Safety Authority
Publication and multimedia department
A wide range of supports
ASN & social networks
ASN & videos contents on the institutional website
Madrid, September 2011
Communication meeting CSN-ASN

2. A wide range of supports…
… dedicated to each target
Website
Annual report
Contrôle magazine
The French Nuclear Safety Authority’s Newsletter
Corporate booklet
Madrid, September 2011
Communication meeting CSN-ASN

3. A wide range of supports…
Website
Launched in 2000
Updated in real time
The main information source
Information on : events, incidents, results of inspections, decisions and formal notices issued...
1,082,00 visitors since 11/01/01
Madrid, September 2011
Communication meeting CSN-ASN

4. Communication meeting CSN-ASN
A wide range of supports…
4 different modes of navigations :
Theme
Controlled activities sectors
Region
Search engine
A content enriched on the ASN’s activities
A lexicon of the technical terms implementation in the body of the contents
A large visibility of the regional divisions
A refinement of the NPP’s presentation and the ASN’s activities within the pages of regional divisions
The maps of the territories covered the NPPs and the medical installations using radioactives sources (radiotherapy, radium therapy, nuclear medicine)
Madrid, September 2011
Communication meeting CSN-ASN

5. Communication meeting CSN-ASN
A wide range of supports…
: Key figures
4,400 visits on average a month
346,171 pages seen on average a month
16,000 on-line pages in 2011 (among which 6,000 following letters for NPP; 620 folder letters for industrial sector; 1,200 following letters for medical sector; 1,500 significant events notices…) at the end of august
Madrid, September 2011
Communication meeting CSN-ASN

6. Communication meeting CSN-ASN
A wide range of supports…
New contents
on in 2010 & 2011
2010
On-line publishing of the following letters in the small-scale nuclear
New version of the english version website :
The launch of the e-newsletter « La Lettre de l’ASN »
Module of public consultation
ASN on the social networks (facebook, twitter, dailymotion)
Delegation in the divisions of the on-line publishing of the following letters
Website dedicated to the Japanese nuclear crisis (Fukushima)
Videos of the ITV and press conferences
Special website for the ASN’s french annual report in 2010: annuel2010.asn.fr/
2011
Madrid, September 2011
Communication meeting CSN-ASN

7. Communication meeting CSN-ASN
A wide range of supports…
Public consultation on our website
All the public consultations are published by inversed chronological order.
All the associated documents are downloaded from the right column.
At the end of the consultation, the contributions will remain available, but it won’t be possible to add one anymore. 7
Madrid, September 2011
Communication meeting CSN-ASN

8. Communication meeting CSN-ASN
A wide range of supports…
Annual report
More than an activity report
Describes yearly the state of nuclear safety and radiation protection in France
Evolution, progress and difficulties encountered, in both technical, human and organizational fields
Reporting yearly to the French Parliament
Madrid, September 2011
Communication meeting CSN-ASN

9. Communication meeting CSN-ASN
A wide range of supports…
“Contrôle” magazine
A three-monthly information publication on nuclear facility safety and radiation protection, since 1978
10,000 subscribers
Distributed in France, to elected representatives, medias, associations, operators and administrations
Distributed abroad, to other nuclear safety authorities
Madrid, September 2011
Communication meeting CSN-ASN

10. A wide range of supports…
The French Nuclear Safety Authority’s Newsletter
This medium presents regular news section devoted to ASN decisions, ASN actions (inspection in particular), and the latest news from the sectors regulated.
Printed version
Launched in April 2009
More than 2,200 subscribers (essentially professional and institutional publics)
Also proposed by download on the website
10 issues per year
e-Newsletter
Launched in April 2010
More than 3,300 subscribers
Madrid, September 2011
Communication meeting CSN-ASN

11. A wide range of supports…
ASN’s corporate booklet
Presents :
Organization chart
Missions
Human and financial resources
ASN’s activities and values
Specific version for each ASN’s regional division
Madrid, September 2011
Communication meeting CSN-ASN

12. Communication meeting CSN-ASN
ASN and social medias…
Facebook : 1,440 active users a month
Twitter : 770 persons are subscribed to our news
Dailymotion : ASN videos adds up 70,000 viewings
Wikipedia : the ASN page
Madrid, September 2011
Communication meeting CSN-ASN

13. Communication meeting CSN-ASN
ASN on Facebook since April, 2010
The ASN Facebook page is institutional.
The main features at our disposal:
To write on our «wall» or on the-one of the other members
To propose general informations, photos, to open discussions, etc.
Madrid, September 2011
Communication meeting CSN-ASN

14. Communication meeting CSN-ASN
ASN on Twitter since april, 2010
Twitter is an on-line social networking and microblogging service that enables its users to send and read short text, informally called tweets.
The ASN can twitter informations, follow broadcasting users…
Users share the information with third parties
So, during a crisis media, this tool is really precious to follow the trends and react if need.
Madrid, September 2011
Communication meeting CSN-ASN

15. Communication meeting CSN-ASN
ASN and Dailymotion
L’ASN has a professional and free account on Dailymotion.
It’s allowed to:
create a personalized page;
propose an illimited public space;
dispose a private protected space for the stockage of internal videos.
Madrid, September 2011
Communication meeting CSN-ASN

16. Communication meeting CSN-ASN
ASN on wikipedia…
Madrid, September 2011
Communication meeting CSN-ASN

17. Communication meeting CSN-ASN
ASN and social networks…
Facebook, twitter, DailyMotion, YouTube..
They are the new « Googles » : the way to bring people the reference of nuclear safety on the Web
« The importance of being constant » (and present), including in a very moving area of communication
Avoid the dispersal of the message, while favoring the viral distribution of the contents
Be connected with the community, in a sphere of activity very sensitive to the notion of community
But the challenge :
Which ability to react and which flexibility in the message ?
How to assert clearly its "DNA" in front of operators or NGO for example ?
Madrid, September 2011
Communication meeting CSN-ASN

18. Communication meeting CSN-ASN
ASN and video contents on the institutional web…
Homogeneity and complementarity of the contents (video + text + graphics...)
Opening in the outside, the "civil society" (meetings, interviews...)
Clarify the comment of the experts, make it understandable for all
Promote virality pronouncements of the ASN via social medias
And at first : make sure that ASN remains « owner » of its speech : ASN manages itself its words and images.
Madrid, September 2011
Communication meeting CSN-ASN

19. Communication meeting CSN-ASN
ASN and video contents on the institutional web…
Propose a reference contents on the nuclear safety
Reflect the missions of the ASN (control, regulations, information of the public)
Propose a reactive and relevant contents in front of the current events which concerns the ASN (Fessenheim, July 2011 – ECS, Sept. 2011)
Madrid, September 2011
Communication meeting CSN-ASN

20. Thank you for your attention
Publication and multimedia department
Supports, social networks and videos
The French Nuclear Safety Authority
Madrid, September 2011
Communication meeting CSN-ASN