1. Starter Activity
Complete the worksheet provided by your teacher!

2. Topic 1.2: Understanding Customer Needs
Unit 1: Introduction to Small Business

3. Learning Objectives
To understand the following key terms (AO1):
Secondary Research
Qualitative Data
Quantitative Data
To apply how businesses use a variety of secondary research methods. (AO2)
To evaluate the uses of market research methods for businesses. (AO3)
What are we learning today? By the end of the lesson you should be able...

4. Secondary Research
Secondary Research: The process of gathering secondary data, which is information that has already been gathered.
Sales Records
Government Statistics
News Articles
Reports

5. Types of Data
Qualitative Data: Information about opinions, judgements and attitudes.
Quantitative Data: Data that can be expressed as numbers and can be statistically analysed.

6. Interpreting Data

7. Activity
Complete the worksheet provided by your teacher!

8. Plenary Quantitative/ Qualitative/ Primary/ Secondary? Questionnaire
Interview
Experiment
Focus Group
Observation
Report
Government Statistics
Sales Figures