1. Sound Waves Tim Healy Marketing & Creative Services Director
The pros and cons of creating online research panels for transit

2. Why use a research panel?
Pros:
They are flexible
You can collect survey results quickly and cheaply
They show your agency is listening
Cons:
Building and maintaining a panel can be costly
Not necessarily quantitative results
Can attract panel members with agendas
An online research panel is a community of pre-screened respondents who have expressed a willingness to undertake ongoing market research.
There are 2,170 SoundWaves members that have filled out the rider profile survey (out of around 2,800 total SoundWaves members).The panel includes large groups representing nearly all bus routes and rail.

3. Panel web site: Soundwavespanel.org
Rider attitudes.
Customer satisfaction.
Message development
Awareness of transit issues
Input on planning
Evaluation of agency actions
STSW Social Media Survey
SoundWaves Mobile Survey 2013
STSW Bus Rider Survey
STSW Sounder Mudslide Survey
STSW Interactive PDF Testing
STSW Line Map Survey
RIDE Survey
ST 580 Survey
Service Closure Alternatives
Security & Police Survey
Environmental Survey
Step Up Campaign