1. 12 Weeks of Giving in Michigan: The Meds, the Eds and Us14
12 Weeks of Giving in Michigan: The Meds, the Eds and Us
Working with Hospitals, Colleges
and the OPO.
Jennifer Tislerics
Special Events & Partnerships Coordinator
Gift of Life Michigan

2. The Meds: Hospital support of the 12 Weeks of Giving
Several signed up in New Orleans at SLC, some later.
blast re: 12 Weeks sent to hospital development staff, current WPFL members, volunteers (statewide).
What appealed to them:
Limited time commitment
Easy tasks spelled out
Lots of OPO support
** Note: Donor Registry sign-up format changed on 1/1/07, with primary method as Secretary of State (SOS) branch office and website. Gift of Life now collects demographic data, but sends to SOS for most sign-ups. SOS sends red heart donor sticker to Michigan residents for front of license or state ID card.

3. The Meds: Hospital support of the 12 Weeks of Giving
OPO support of hospitals through 12 Weeks poster, media releases, newsletter article and templates
Info tables held at hospitals, made successful by:
Laptop (internet access) for immediate sign-ups
Donor Registry brochures for later sign-ups
“Memories from Michigan” donor family quilts
Visual aid of actual driver’s license with heart sticker: “Have you heard of the new law about the heart sticker for your license?”
Challenges & Recommendations:
Tell staff ahead of time to bring driver’s license to sign up
Remove address requirement on sign-up webpage
OPO provides feedback on how many sign-ups through that hospital
* Please note: data entry is incomplete, actual numbers are higher.

4. The Eds: College support of the 12 Weeks of Giving
1st Annual Wolverine vs. Buckeye Challenge for Life (ended mid-Nov)
1,588 Michigan sign-ups
4,966 Ohio sign-ups
** Why UM lost: OSU is a solid Workplace Partner, with the right people on board and community-wide support.
Do differently next time:
- Use a campus URL, rather than outside organization (easier to remember)
- Engage UM as Workplace Partner early in the year, build relationship with staff.

5. The Eds: College support of the 12 Weeks of Giving
4th Annual Gift of Life University Challenge (over 3,700 sign-ups as of 2/26)
Numbers down from previous years
Lots of start-up challenges (side effects of new method of signing up)
Delayed start (see above), 5 weeks instead of 6
Lessons Learned from College Outreach:
Allow plenty of lead time for schools!
Event organizer controls website changes (for on the fly, quick responses)
Have all materials ready for distribution at least a month out
Work with established college networks (ex: Michigan Campus Compact)

6. Us: OPO support of the 12 Weeks of Giving
Questions about the Michigan Organ Donor Registry
Staff are considered experts by the public
New law – need one universal message, eliminate confusion
from Executive Director inviting participation in “Give 5, Save Lives”
Laptop in kitchen during monthly staff meeting day
** Next time: include hyperlink to sign-up page in original blast, for staff not attending monthly staff meeting.
Add graphic of Tom’s blast