1. Product Overview CONTtest All-ways Accurate
Contents
Key Advantages
Content Management Challenges
CONTtest Management Process, Steps & Update Cycles
Scope of Managed Static Content
Channel Coverage
GUI
Planned Developments
References
Pricing
h2c Service Overview

2. Key Advantages of CONTtest
Fully unique product, enabling static content management for all employed channels via one central database
Saves time to market for new hotel features and new OTA filter criteria (via alerts)
Frees up resources (less data loading and continuous data checking), which means hotel staff can dedicate more time to value-adding tasks
Avoids data errors: Content parity across channels makes sure that the guest’s expectations are met; and in retrospect, avoids negative guest reviews
OTA search results are increasingly driven by Content Scores: CONTtest ensures instantly accurate content of high quality across channels and improves visibility (ranking)
CONTtest builds on 15 years of experience in hotel chain content optimization worldwide, supported by an international network of industry professionals
Mehr dazu im Workshop!

3. Content Management Challenges
Frequent OTA extranet changes can offset hotel presentation
Content display varies strongly across channels
Multiple extranets/logins
are required to update channels
(HSMA P&D Day 2016):
good content can increase clicks by 79%
Mehr dazu im Workshop!

4. Scope of CONTtest
CONTtest keeps hotel displays correct and up-to-date across all channels.
Static Content Areas
Hotel Profile
Room Types
Hotel Amenities
Hotel Services
Hotel Policies
Extra Charges
Search Criteria
Other
Images
(Manual implementation by h2c or via Leonardo/ICE Portal)
Hotel Description
(Free flow text manually reviewed by h2c)
Channel Coverage
Booking.com*
Expedia incl. hotels.com & ebookers
HRS incl. hotel.de*
Agoda
Laterooms
Ctrip
Hotelbeds
Tripadvisor
Kayak
Trivago
HotelsCombined
Holidaycheck
Full content update for each selected channel
* Channels are automatically updated via CONTtest, all other channels are in the pipeline (handled manually until automated versions are available)

5. CONTtest Management Process
CONTtest data
entry by hotel
Static Content Manager
Automated content updates across all employed channels by hotel using CONTtest
Hotel Content
Facilities
(Opening) Dates
Standard Policies etc
Initial Content Check
Data verification & recommendation
for changes
Continuous Updates
OTA Content
Content Score Ranking
GUI
Hotel data change by h2c
Hotel
approves changes

6. CONTtest Management Steps
One-time manual data loading avoids incorrect content
Automated upload of large content volume is possible (Note: some fields always require manual input)
Initial verification of content display per channel including success rate(s)
Hotel/corporate office confirmation that content is correct or should be changed
Hotels are enabled to update all static content via CONTtest
Static field updates are automated for all live channels
Free-flow text fields are updated manually by h2c
Initial Content Load
Initial Content Check
Continuous Content Upload

7. Instant Content Management
What triggers content updates?
How does CONTtest react?
Changes in OTA extranet/ frontend
(additional criteria without prior notice from OTAs)
Hotel receives alerts
Changes in hotel characteristics, amenities, seasonal offers, etc.
(e.g., restaurant terraces)
CONTtest updates all employed channels and improves time to market
Regular Changes
Prompt Response
Mehr dazu im Workshop!
CONTtest
All-ways Accurate

8. Number of Hotel Criteria Fields to be filled in via CONTtest
Channel Coverage
Channel
Number of Criteria
Number of Hotel Criteria Fields to be filled in via CONTtest
Number of Channels 12 11 10 9 8 7 6 5 4 3 2
Booking.com
481
1671
1576
1483
1457
1451
1443
1306
1231
1090
1041
783
Expedia*
455
HRS
365
936
Agoda
273
1.301
Laterooms
307
1.574
Ctrip
280
1.881
Hotelbeds
366
2.161
Tripadvisor 46
2.527
Kayak 80
2.573
Trivago
162
2.653
HotelsCombined
350
2.815
Holidaycheck
295
3.165
Total
3.460
Total number of criteria fields to be filled in manually via extranet
1/2
Time for initial content loading is reduced by over 50% using 11 channels
Continuous content updates enable further time savings as ONE system handles all!
* Expedia also covers additional channels that are connected to the Expedia extranet, e.g. hotels.com or ebookers.

9. CONTtest GUI
All hotel and room type criteria (1,671) across 15 channels are displayed
Only the missing information for the contracted channels (highlighted in orange) must be filled in to use CONTtest
No. of criteria to be filled in before the contracted OTAs can be checked

10. CONTtest References

11. P O P CONTtest Pricing Classic Professional
Management of up to 5 channels1)
Bilingual free flow text updates
EN is standard. Choose from DE, FR or ES. P O P
350 €
for 6 months 2)
475 € for 6 months 2)
Per additional channel € per month € per month (Minimum contracting period 6 months)
Kosten immer pro Hotel.
100EUR Setup: Initial Check, Content Loading, Setup Hotel/ Channels. Vertrag läuft erstmal 6 Monate, dann kann man jeden Monat kündigen.
Wenn der Kunde bis Ende September unterschreibt, werden die Setup fees erlassen.
Ab Mitte Sep können wir mit Checks beginnen.
1) If a channel is exchanged in the contracting period, an additional one time fee of 80 € per channel will be applied.
2) Initial setup fees of 100 € per hotel applies (includes initial review of current OTA content). Minimum contracting period is 6 months. Volume discounts are provided.

12. Planned Developments January 2017
Real Time Static Content Channel Manager for
Agoda
Mar 2017 onwards
Additional manual channels, e.g. luxury OTAs, wholesaler
& further automated channels
February 2017
Real Time Static Content Channel Manager for
Expedia & Tripadvisor

13. h2c Service Overview Content Marketing Strategy Research Training
Certified in-person trainings
Webinars
Strategy
RFP support
(technology provider selection process)
Strategy workshop sessions
Research
Customized research
Market research
(e.g. h2c Distribution Benchmark)
Content Marketing
Content optimization
(own channels, GDSs, OTAs etc.)
GDS secured rates
optimization
Unbiased recommendations, with services customized to the client’s needs.