2. PROMOTION

3. ALL MARKETING ACTIVITIES OTHER THAN PERSONAL SELLING, ADVERTISING AND PUBLIC RELATIONS, THAT ARE USED TO STIMULATE CONSUMER PURCHASING AND SALES EFFECTIVENESS Promotional Mix Promotion Sales Promotion

4. ANY FORM OF DIRECT CONTACT OCCURRING BETWEEN A SALESPERSON AND A CUSTOMER Promotional Mix Promotion Personal Selling

5. ANY PAID FORM OF NON-PERSONAL PRESENTATION AND PROMOTION OF IDEAS, GOODS OR SERVICES BY AN IDENTIFIED SPONSOR Advertising Publicity Promotion

6. A TERM USED TO DESCRIBE THE COMPANY WHO HAS HIRED THE ADVERTISING AGENCY Account Advertising Agency Advertising Manager

7. A SPECIFIC KIND OF PUBLIC RELATIONS THAT INVOLVES PLACING POSITIVE AND NEWSWORTHY INFORMATION ABOUT A BUSINESS, ITS PRODUCTS, OR ITS POLICIES IN THE MEDIA Public Service Announcement Publicity Promotion

8. AN ARCHITECTURAL CANOPY THAT EXTENDS OVER THE STORES ENTRANCE Storefront Marquee Display

9. ANY FORM OF COMMUNICATION A BUSINESS OR ORGANIZATION USES TO INFORM, PERSUADE, OR REMIND Sales Promotion Promotional Mix Promotion

10. SIGNS AND DISPLAYS THAT ARE USED IN STORES TO ATTRACT CUSTOMERS ATTENTION SO THAT THEY WILL BUY THE PRODUCT BEING SOLD Point of Purchase Display Sandwich Board Logo

11. THE COORDINATION OF ALL THE PHYSICAL ELEMENTS IN A PLACE OF BUSINESS THAT ARE USED TO PROJECT THE RIGHT IMAGE TO ITS CUSTOMERS Display Promotional Mix Visual Merchandising

12. THE VISUAL AND ARTISTIC ASPECTS OF PRESENTING A PRODUCT TO A TARGET GROUP OF CUSTOMERS Display Promotional Mix Visual Merchandising

13. A COMBINATION OF DIFFERENT TYPES OF PROMOTION Sales Promotion Promotional Mix Promotion

14. TWO HINGED BOARDS, WITH ADVERTISEMENTS ON EITHER SIDE, THAT ARE PLACED IN FRONT OF A STORE OR HUNG OVER SOMEONES SHOULDERS Point of Purchase Display Sandwich Board Logo

15. WRITTEN ADVERTISEMENT THAT MAY BE INCLUDED IN EVERYTHING FROM NEWSPAPERS AND MAGAZINES TO DIRECT MAIL, SIGNS, AND BILLBOARDS Media Broadcast Media Print Media

16. THE STORES SIGN, MARQUEE, OUTDOOR LIGHTING, BANNERS, PLANTERS, AWNINGS, WINDOWS, AND THE BUILDING ITSELF Storefront Marquee Display

17. ADVERTISING DESIGNED TO INCREASE SALES Promotional Advertising Sales Promotion Institutional Advertising

18. THE AGENCIES, MEANS, OR INSTRUMENTS USED TO CONVEY ADVERTISING MESSAGES TO THE PUBLIC Media Broadcast Media Print Media

19. THE PERSON WHO PLANS AND DIRECTS ADVERTISEMENTS FOR BUSINESSES Account Advertising Agency Advertising Manager

20. A CATCHY, SHORT SONG THAT DELIVERS THE ADVERTISEMENTS MESSAGE ON TV OR RADIO Personal Selling Jingle Logo

21. ADVERTISING THAT USES RADIO AND TELEVISION Media Broadcast Media Print Media

22. SENT BY BUSINESSES DIRECTLY THROUGH MAIL TO PROSPECTIVE CUSTOMERS Message Direct Mail Print Media

23. THE THEME OF THE ADVERTISEMENT Message Advertising Copy Print Media

24. A COMPANY THAT CREATES ADVERTISEMENTS FOR OTHER BUSINESSES Account Advertising Agency Advertising Manager

25. AN ADVERTISEMENT THAT TELLS AN IMPORTANT MESSAGE AND IS RUN BY THE MEDIA AT NO CHARGE Publicity Public Service Announcement Broadcast Media

26. A GRAPHIC THAT REPRESENTS A COMPANY, ORGANIZATION OR IDEA Point of Purchase Display Sandwich Board Logo

27. THE WRITTEN PART OF AN ADVERTISEMENT Message Advertising Copy Print Media

28. TRY AGAIN

29. CORRECT