1. Identity Checkpoint is
“The End to Identity Fraud”

2. The Big Picture Crisis 2014 (per Gartner) $225 Billion Global Losses
$26.3 Billion USA Losses
17.6 Million Americans Impacted

3. The Big Picture Crisis
Identity Fraud has become the largest criminal activity in the world. According to Gartner, it costs individuals and institutions globally nearly $500 billion each year today. It devastates personal well being as well as business profits while leaving a sense of in security and impacts the quality of life almost indefinitely. Until now, there was is no foreseeable, universal solution on the horizon.

4. The Crisis & the Solution
The cause of the crisis is our non-participation in authorizing the use of our personal identifiers and financial instruments. Identity Checkpoint puts the individual back in control of their identity and proves “they are who they say they are” and verifies “they have authorized the use of their accounts and assets.” Our active participation in every transaction is the solution.

5. Product / Technology
Identity Checkpoint will provide a open SaaS platform for business, financial networks and governments to implement a new “multi-factor identity and financial instrument use authorization” factor. By providing a simple, open platform to all organizations, there will be no reason for them to not apply the solution to their processes and operations.
Identity Checkpoint will provide a free application to everyone for managing their personal identity and financial instruments use. Being free in the app stores, there will be no financial reason to not download and use it, accelerating adoption.

6. Market Opportunities Targets In discussions US Departments & Agencies
State & County Departments & Agencies
Financial Institutions
Credit Card Gateways
Business Entities
In discussions
US Treasury & IRS
DoIT & Comptroller of Maryland
The targets of our marketing are simply everyone leveraging social networking and traditional media outlets to drive adoption.

7. The Basis of the Business Model
The heart of all business is the authorization of processes and the transfer of funds / ownership from one entity to another entity
Each non-cash transfer of funds / ownership has a composite transactional cost which is paid to third parties
Each business action event has an internal operational cost
Becoming part of those transactional / event processes as the 3rd party providing authorization services is the principal business goal

8. Management Team and Advisors
Name
Role
Bio
Marc George
CEO/CTO
Software Architect, Thought, Systems Consulting & Engineering
Jon Tholen
CSO
VP, BCBS California Global Head Operations, VISA
Amber Schmidlin
COO
SVP, Bank of America
Thomas Erisman
CFO
CFO, 180s CFO, Reborn Beauty
Peter Engstrom
Advisor
VP, Federal Knowledge Business, SAIC

9. Unique in the Market
Models that scan activity and look for anomalies do hinder malicious activity. But, they are cost intensive and can create friction for identity and financial instrument owners. Systematic indicators and ‘red flags’ are often triggered at the end of the transaction processes. What’s worse, they often draw attention to an issue only after activity has happened. Sentry is not fraud monitoring. Sentry is fraud prevention.

10. The Competitive Landscape

11. The Sentry Difference Integrates within Current Systems
Compatible with Existing Data/Algorithm Monitoring
Stops Fraudulent Information Before released into processing systems
Creates a two-way dialogue with the identity/financial instrument owner. Only the actions they approve will be implemented. Those they decline can be immediately queued for review by law enforcement personnel & internal security.
Free to the identity/financial instrument owner, allowing them to take an active role in protecting their identity rather than abdicating responsibility.

12. Milestones 4/3/13 Conception 5/6/13 Incorporated
5/24/13 Patent Application
1/8/14 Prototype Completed
8/20/15 Trademarks Granted
8/24/15 US SAM Activated
9/30/15 Patent Acceleration Petition
3/1/16 IRS Unsolicited Proposal Submitted
12/13/16 Patent Examination Begins
2/27/17 Designated MD Master Contractor

13. Funding Sought
The funding sought is over three rounds, seed and venture, to underwrite the expected initial costs for development and initial production deployment in 6 months.
Pre-Money Valuation
Debt / Raise
Post-Money Valuation
Issued Stock
Founders
Late Seed Investors
Round 1 Investors
Round 2 Investors
Seed
$2,000,000
$517,000 $0
57.61%
56.71%
Late Seed
$3,000,000
$5,000,000
66.71%
10%
Round 1
$8,000,000
74.21%
7.5%
Round 2
$11,000,000
81.71%

14. The significance of this solution is Sentry has the potential to impact every activity in World.