1. SHRM VOLUNTEER LEADERS’ SUMMIT 2015 NOVEMBER 19-21, 2015 | WASHINGTON, DC
WEBCAST – MARCH 20, 2015
State Council Membership Director Meeting
Thursday, November 19, 1:30 – 2:45
Stacey Holvenstot, Vice President, Marketing
Laurie McIntosh, SHRM-SCP, Director, Membership
Rick Whelan, CDM, President, Marketing General Inc.
2015 SHRM VOLUNTEEER LEADERS' SUMMIT

2. 2015 SHRM VOLUNTEEER LEADERS' SUMMIT
SHRM VOLUNTEER LEADERS’ SUMMIT | 2015
2015 SHRM VOLUNTEEER LEADERS' SUMMIT

3. SHRM Volunteer Leadership Structure
SHRM VOLUNTEER LEADERS’ SUMMIT | 2015
SHRM Volunteer Leadership Structure
2015 SHRM VOLUNTEEER LEADERS' SUMMIT

4. State Council Membership Director Role
SHRM VOLUNTEER LEADERS’ SUMMIT | 2015
State Council Membership Director Role
Actively promote and support SHRM membership at both the state and chapter level.
At the state level provide leadership in achieving membership goals:
Develop membership strategy for state
Set goals for year
Design and implement membership marketing plan for state
Engage council members in membership initiatives
Report member acquisition and retention statistics at state council meetings
State
Councils
Local
Chapters
2015 SHRM VOLUNTEEER LEADERS' SUMMIT

5. State Council Membership Director Role
SHRM VOLUNTEER LEADERS’ SUMMIT | 2015
State Council Membership Director Role
Provide leadership to chapter membership directors within state:
Provide guidance in development and implementation of chapter membership marketing plans
Hold regularly scheduled meetings (virtual or in-person) with chapter membership directors
State Leadership Conference (if held)
Educate chapter membership directors on resources available from SHRM in support of their membership marketing plan
VLRC tools and templates
Monthly membership report
Membership CLA webinars
State
Councils
Local
Chapters
2015 SHRM VOLUNTEEER LEADERS' SUMMIT

6. Chapter Membership Director Role
SHRM VOLUNTEER LEADERS’ SUMMIT | 2015
Chapter Membership Director Role
Provide leadership in achieving membership goals of the chapter
Develop membership strategy
Set acquisition and retention goals for year
Design and implement membership marketing plan
Engage board in membership initiatives
Report member acquisition and retention statistics at board meetings
Ensure an accurate database of chapter members is maintained providing updates to SHRM when a SHRM member joins or leaves the chapter.  When requested by SHRM ensure a complete chapter roster is submitted for auditing within the requested timeframe.
2015 SHRM VOLUNTEEER LEADERS' SUMMIT

7. 2015 SHRM VOLUNTEEER LEADERS' SUMMIT
SHRM VOLUNTEER LEADERS’ SUMMIT | 2015
Expectations
Have a solid understanding of role and importance to the chapter
Leverage SHRM related resources including VLRC tools, templates and monthly membership report
Attend & participate in SHRM membership CLA webinars, state council membership meetings and your state’s Leadership Conference (if offered)
2015 SHRM VOLUNTEEER LEADERS' SUMMIT

8. 2015 SHRM VOLUNTEEER LEADERS' SUMMIT
SHRM VOLUNTEER LEADERS’ SUMMIT | 2015
Partnership with SHRM
Work closely with state councils and chapters to assure a successful partnership
Assist chapters in measuring results of recruitment and retention efforts
Promote chapter membership to at-large members and SHRM membership to LMO’s
Provide resources to assist chapters and state councils in meeting goals
2015 SHRM VOLUNTEEER LEADERS' SUMMIT

9. 2015 SHRM VOLUNTEEER LEADERS' SUMMIT

10. 2015 SHRM VOLUNTEEER LEADERS' SUMMIT

11. New Chapter Affiliation Requirements
SHRM VOLUNTEER LEADERS’ SUMMIT | 2015
New Chapter Affiliation Requirements
By December 31, SHRM members And 51% of total membership must be SHRM members
2015 SHRM VOLUNTEEER LEADERS' SUMMIT

12. Association Landscape
SHRM VOLUNTEER LEADERS’ SUMMIT | 2015
Association Landscape
2015 SHRM VOLUNTEEER LEADERS' SUMMIT

13. 2015 SHRM VOLUNTEEER LEADERS' SUMMIT
THANKS!
2015 SHRM VOLUNTEEER LEADERS' SUMMIT