1. Australian Federation of Modern Language Teachers Associations Inc. This work was funded by the Australian Government Department of Education, Employment and Workplace Relations under the School Languages Programme Languages Open the Door to a Bigger World www.languagesopenthedoor.edu.au Nationally Coordinated Promotion Languages Promotional Materials A project addressing Strand 6 of the National Statement and Plan for Languages Education in Australian Schools 2005-08 Overview Information for Parents Information for School Leaders Information for Students Information for Teachers

2. Australian Federation of Modern Language Teachers Associations Inc. This work was funded by the Australian Government Department of Education, Employment and Workplace Relations under the School Languages Programme Languages Open the Door to a Bigger World www.languagesopenthedoor.edu.au Project Administration Funded as a national project through the School Languages Programme AEF in partnership with the AFMLTA Supported by peak principal (APAPDC) and parent groups (ACSSO and APC)

3. Australian Federation of Modern Language Teachers Associations Inc. This work was funded by the Australian Government Department of Education, Employment and Workplace Relations under the School Languages Programme Languages Open the Door to a Bigger World www.languagesopenthedoor.edu.au Project Aims Highlight the intercultural, intellectual and vocational benefits of learning languages Reinforce existing positive attitudes to languages education and assist in culture change in schools and school communities where negative attitudes exist Provide education authorities, schools and teachers with promotion and communication materials and products for advocacy purposes

4. Australian Federation of Modern Language Teachers Associations Inc. This work was funded by the Australian Government Department of Education, Employment and Workplace Relations under the School Languages Programme Languages Open the Door to a Bigger World www.languagesopenthedoor.edu.au Key Components 1. Research Recommended addressing 3 overarching community perceptions: Languages are not useful to me right now Languages are too hard Languages at school are pointless

5. Australian Federation of Modern Language Teachers Associations Inc. This work was funded by the Australian Government Department of Education, Employment and Workplace Relations under the School Languages Programme Languages Open the Door to a Bigger World www.languagesopenthedoor.edu.au Key Components 2. Development of materials for target audiences Target AudienceMaterial School principals1 pamphlet Non-Languages teachers2 postcards (two designs) Students1 poster Parents1 postcard

6. Australian Federation of Modern Language Teachers Associations Inc. This work was funded by the Australian Government Department of Education, Employment and Workplace Relations under the School Languages Programme Languages Open the Door to a Bigger World www.languagesopenthedoor.edu.au A Single Slogan/Catch-Phrase Languages Open the Door to a Bigger World

7. Australian Federation of Modern Language Teachers Associations Inc. This work was funded by the Australian Government Department of Education, Employment and Workplace Relations under the School Languages Programme Languages Open the Door to a Bigger World www.languagesopenthedoor.edu.au Key Components 3. Electronic support materials Tailored, online advocacy statements supporting promotional materials PowerPoint presentation, presenting key messages and supporting arguments Advocacy strategies for Languages teachers Strategies for using the promotional materials with target audiences Profiles of Languages champions, including photos, biographies and quotes Links to key Languages advocacy organizations

8. Australian Federation of Modern Language Teachers Associations Inc. This work was funded by the Australian Government Department of Education, Employment and Workplace Relations under the School Languages Programme Languages Open the Door to a Bigger World www.languagesopenthedoor.edu.au Key Components 4. Languages Champions using popular and successful Australians who speak a language other than English in their professional lives, and at least some of whom are male, as languages champions

9. Australian Federation of Modern Language Teachers Associations Inc. This work was funded by the Australian Government Department of Education, Employment and Workplace Relations under the School Languages Programme Languages Open the Door to a Bigger World www.languagesopenthedoor.edu.au Major Languages Champions Emma Hopkins: AFS returnee from exchange experience in Japan 2001; represented Australia on the Shop for World Youth 2006 Michael Maniska: School Principal, Telopea Park School, Le Lycée Franco-Australien de Canberra, ACT Dr James Bradfield Moody: CSIRO Scientist and World Economic Forum Young Global Leader Sophie Palavetra: speaks Japanese (learnt at school and to second year University), currently studying Indonesian at ANU Major Michael Stone: East Timor peace negotiator, Australian Defence Force Olivia Stratton: Master of Gastronomy, TV Presenter and former Miss World Australia

10. Australian Federation of Modern Language Teachers Associations Inc. This work was funded by the Australian Government Department of Education, Employment and Workplace Relations under the School Languages Programme Languages Open the Door to a Bigger World www.languagesopenthedoor.edu.au POSTER: STUDENTS & CLASSROOMS

11. Australian Federation of Modern Language Teachers Associations Inc. This work was funded by the Australian Government Department of Education, Employment and Workplace Relations under the School Languages Programme Languages Open the Door to a Bigger World www.languagesopenthedoor.edu.au PAMPHLET FOR SCHOOL PRINCIPALS

12. Australian Federation of Modern Language Teachers Associations Inc. This work was funded by the Australian Government Department of Education, Employment and Workplace Relations under the School Languages Programme Languages Open the Door to a Bigger World www.languagesopenthedoor.edu.au PAMPHLET FOR SCHOOL PRINCIPALS

13. Australian Federation of Modern Language Teachers Associations Inc. This work was funded by the Australian Government Department of Education, Science and Training under the School Languages Programme Languages Open the Door to a Bigger World www.languagesopenthedoor.edu.au POSTCARDS FOR PARENTS

14. Australian Federation of Modern Language Teachers Associations Inc. This work was funded by the Australian Government Department of Education, Science and Training under the School Languages Programme Languages Open the Door to a Bigger World www.languagesopenthedoor.edu.au POSTCARDS FOR TEACHERS: Version A

15. Australian Federation of Modern Language Teachers Associations Inc. This work was funded by the Australian Government Department of Education, Science and Training under the School Languages Programme Languages Open the Door to a Bigger World www.languagesopenthedoor.edu.au POSTCARDS FOR TEACHERS: Version B

16. Australian Federation of Modern Language Teachers Associations Inc. This work was funded by the Australian Government Department of Education, Employment and Workplace Relations under the School Languages Programme Languages Open the Door to a Bigger World www.languagesopenthedoor.edu.au Phase 2 The project will deliver nationally coherent and consistent promotional materials, thereby making available useful advocacy tools…but the project itself is not a campaign. A campaign must be led…by non-Languages educators