2. Dior & the Luxury market
Luxury Market in growth :143 billion €
Emergence of new market
Japan,
China,
Russia.

3. Dior & the Luxury market
600 millions €
employees
LVMH:
13 billions €
External growth (25 companies)
Internal growth (lunch of new activities in its brand)
ex: DIOR’s new high line of jeweller’s shop

4. “J’adore”: The product & the advertisement
The « Diorness »
Feminity , emotion & sophistication
‘J’adore  / Dior
The bottle
The US market
The ad: Dior, "j'adore" advertisement

5. Consummers of « J’adore »
A demanding and fortunate custumers
Democratisation