1. MARKETING   UPDATE 2017 

2. SUMMARY OF ONLINE PRESENCE YTD
WEBSITE TRAFFIC
 301,000 YTD Unique Visitors 2017
 117, 000 YTD Unique Visitors  2016

3. SUMMARY OF ONLINE PRESENCE YTD
SOCIAL MEDIA 
• 36,400 FACEBOOK FOLLOWERS
• 13,400 INSTAGRAM FOLLOWERS 
• 32,176 #MILK_SHAKE 

4. SUMMARY OF ONLINE PRESENCE YTD
• New Followers 
• Engagement 
• Total Reach 
• Video Views 
• Instagram 

5. THE POWER OF SOCIAL MEDIA

6. FACEBOOK V INSTAGRAM
2 out of every 5 mobile minutes in the USA is spent on Facebook and Instagram 
Facebook person dominates in terms of lead generation, but Instagram comes a close second particularly for tribe building and ‘selling the dream’ 
Discovery on Facebook is about exposure to new ideas whereas discovery on Instagram is more about being inspired 
Facebook empowers people, Instagram invites people to explore. 

7. FACEBOOK FACTS
Over recent years, Facebook reach has plummeted to a meager 6%. That basically means that unless you’re clever, that for every 100 fans you have, on average only 6 of them are going to see your content. 

8. FACEBOOK FACTS What is organic reach?
This is the number of people who actually see an image, video or status that you post.  
Currently statistics show that each post is battling with around other posts to be seen on your followers feeds! 

9. FACEBOOK FACTS What is organic reach?
This is the number of people who actually see an image, video or status that you post.  
Currently statistics show that each post is battling with around other posts to be seen on your followers feeds! 

10. HOW TO MAXIMISE OUR USE OF FACEBOOK

11. How To Increase Your Followers
Invite your Facebook friends
to like the page 
Regularly revisit your friends list
and encourage your team to
do the same

12. How To Increase Your Followers
Invite you to like the page

13. How To Increase Your Followers
Invite you to like the page

14. Instantly Increase Your Followers
Invite people who have liked content A very cool (maybe even game- changing) feature of Facebook is the ability to invite people who have liked your content to like your page. On any post that has likes or other reactions, simply click on the likes to bring up the list. Facebook will show you who on this list already likes the page or if they have been invited – it’s here you’ll be able to invite anyone who you haven’t already.

17. Lead Generation Search For Local Salons
Head to the search bar and enter Hairdressers with target town.
Head down the menu and like as yourself and your page! 
Head through the pages & engage with them 

18. Useful Algorithm Facebook Rules

19. Professional
  Campaign Oct/Nov 2017

20. Testimonial Videos
Targeted to a professional audience with a ‘send message’button and a link to our professional landing page 
Clear message from 8 salon owners and ambassadors that will persuade and influence 

23. Hero Products Silver Shine Illuminate Direct Colour
Using video, imagery and 
testimonial content to influence salon owners and hairdressers

24. Professional Brand Awareness
Build awareness of our brand personality to the professional Audience 
Live Video feed gets 3 times more engagement than uploaded content 
Opportunity to share events to a mass 
global audience 
Portugal event has been viewed 17k times

25. Consumer Campaign December 2017

26. #milkyschristmas Consumer campaign to encourage brand awareness
We want to see Milky celebrating Christmas with #milk_shake hashtag used 
Instagram based comp and promoted on Facebook 
Winner receives milk_shake hamper

27. Cocktail Campaign
Consumer campaign to encourage in-salon cocktail appointments during December 
Inspirational cocktail menu 
Opportunity to share events to a mass audience by giving the visual/video content to the salons to share to their audience 

28. Success Story
YTD 727 Leads (even if only 25% have generated new accounts that is 189 new salons!) 
xxxxxx is the total number of salons opened by Wonderful Life since January 2017 
£      is the total number of business that these leads have generated