1. Introduction to Retail Marketing
Mr. Munaco

2. What is retailing
Lecture #1

3. Before you can go further…
Market:
Any system or place where parties are engaged in exchange of either goods or services
Goods or services in exchange of money
Goods:
Tangible physical products transferred from seller to buy
Can be seen and touched

4. What is retail? Retailing involves the following:
Sale of goods directly to consumer
Broken down in smaller quantities
For end use (no resale)

5. What is marketing

6. The creation and maintenance of satisfying exchange relationships
What is Marketing?
The creation and maintenance of satisfying exchange relationships

7. Why study Marketing? Influences ALL business operations All around out
$500 Billion spent in advertising every year
50% of budget spent on marketing activities
All around out
Advertisements
Deciding on a purchase (consumer)
Cash or credit
Most visible aspect of business

8. Marketing functions Major Functions Market Planning
Product and Service Management
Distribution
Pricing
Promotion
Selling
Marketing-Information Management
Financing
Risk Management

9. How companies use the functions of marketing…
Example 1: Apple used __________ by combining the technologies used in the iPod, iPhone, and MacBook to produce the iPad.
Example 2: Redbox redefined the movie rental business through an innovative ______ strategy. They locate their easy-to-use bright red kiosks on convenient neighborhood locations.
Example 3: The use of electronic scanners at the supermarket checkouts provide information about inventory levels and purchases so managers can make decisions about how much and when to reorder.

10. Supply Chain
Lecture #2

11. Supply chain Manufacturer Wholesaler Retailer
Involved in production of goods with help of machines, labor, and raw materials.
Wholesaler
Purchases goods from manufactures and sells to retailers in lower numbers at a lower price
Retailer
Sells the products in small quantities to satisfy needs and demands

12. Supply Chain
Manufacturer
Wholesaler
Retailer
Shopping