1. RETAILING AND WHOLESALING
CHAPTER 11
CRS Questions & Answers
RETAILING
AND
WHOLESALING

2. The Kwik-E-Mart, as featured in The Simpsons TV show, is open 24 hours a day and offers a limited line of frequently purchased products. This type of store is called a:
Specialty store
Convenience store
Superstore
Department store
Copyright 2007, Prentice-Hall Inc.

3. The Kwik-E-Mart, as featured in The Simpsons TV show, is open 24 hours a day and offers a limited line of frequently purchased products. This type of store is called a:
Specialty store
Convenience store
Superstore
Department store
Convenience stores are typically located near residential areas, open long hours every day of the week, and carry convenience products such as diapers, milk, beer, etc.
Copyright 2007, Prentice-Hall Inc.

4. Kmart, Toys ‘R Us, and Circuit City are examples of stores that would be classified as:
Specialty retailers
Self-service retailers
Limited-service retailers
Full-service retailers
Copyright 2007, Prentice-Hall Inc.

5. Kmart, Toys ‘R Us, and Circle K are examples of stores that would be classified as:
Specialty retailers
Self-service retailers
Limited-service retailers
Full-service retailers
Discount and convenience stores are self-service retailers. Customers who shop at these locations perform their own “locate-compare-select” process to save money.
Copyright 2007, Prentice-Hall Inc.

6. Kar Krazy, an auto parts category killer, has just opened in your home town. Which of the following types of stores would most likely survive Kar Krazy’s assault on the market?
An auto parts department store that offers a little of everything. 
A small store that sells parts for less than Kar Krazy. 
A small store that caters to owners of high-performance sports cars. 
A small self-service parts shop.
Copyright 2007, Prentice-Hall Inc.

7. Kar Krazy, an auto parts category killer, has just opened in your home town. Which of the following types of stores would most likely survive Kar Krazy’s assault on the market?
An auto parts department store that offers a little of everything. 
A small store that sells parts for less than Kar Krazy.  
A small store that caters to owners of high-performance sports cars.  
A small self-service parts shop.
Specialty retailers that serve the needs of niche markets have the best chance of survival.
Copyright 2007, Prentice-Hall Inc.

8. The ________ concept suggests that many new forms of retailing begin as low-margin, low-price, low-status operations, which take the place of other such retailers who have, over time, added services and moved upscale.
retail life cycle 
merchant wholesaling  
scrambled merchandising 
wheel-of-retailing
Copyright 2007, Prentice-Hall Inc.

9. The ________ concept suggests that many new forms of retailing begin as low-margin, low-price, low-status operations, which take the place of other such retailers who have, over time, added services and moved upscale.
retail life cycle 
merchant wholesaling  
scrambled merchandising 
wheel-of-retailing
This concept explains the initial success and later problems of department stores and supermarkets.
Copyright 2007, Prentice-Hall Inc.

10. The fact that retailers are increasingly selling the same products at the same prices to the same customers as their competitors is attributable to which of the following trends?
Retail convergence 
Growth of nonstore retailing 
Global retailing by major retailers
The rise of megaretailers
Copyright 2007, Prentice-Hall Inc.

11. The fact that retailers are increasingly selling the same products at the same prices to the same customers as their competitors is attributable to which of the following trends?
Retail convergence 
Growth of nonstore retailing 
Global retailing by major retailers
The rise of megaretailers
Retail convergence is the coming together of shoppers, goods, and prices. The distinctions between discount, specialty and department stores are losing significance.
Copyright 2007, Prentice-Hall Inc.

12. Bloomingdale’s is known for running spectacular shows featuring goods from a certain country, such as India or China. These shows are examples of:
Service mix
Store atmosphere
Product assortment
Country range
Copyright 2007, Prentice-Hall Inc.

13. Bloomingdale’s is known for running spectacular shows featuring goods from a certain country, such as India or China. These shows are examples of:
Service mix
Store atmosphere
Product assortment
Country range
Merchandising events featuring goods from a particular country is one method of differentiating the retailer by means of the product assortment.
Copyright 2007, Prentice-Hall Inc.

14. You want to open a coffee shop to compete with Starbucks, and must consider product assortment and services. This process entails making all the following decisions EXCEPT:
What will be the general atmosphere of your establishment 
Where and how much you will advertise 
What customer service training you will provide for employees
The types and amounts of coffee you will serve
Copyright 2007, Prentice-Hall Inc.

15. You want to open a coffee shop to compete with Starbucks, and must consider product assortment and services. This process entails making all the following decisions EXCEPT:
What will be the general atmosphere of your establishment 
Where and how much you will advertise 
What customer service training you will provide for employees
The types and amounts of coffee you will serve
Advertising is a promotional decision.
Copyright 2007, Prentice-Hall Inc.

16. Shawn Ferguson represents several small wineries in the Napa Valley
Shawn Ferguson represents several small wineries in the Napa Valley. He has contractual authority to sell the wineries’ entire output but never takes title to the wines. Shawn is a(n):
Agent 
Broker 
Merchant wholesaler 
Cash-and-carry wholesaler
Copyright 2007, Prentice-Hall Inc.

17. Shawn Fan represents several small wineries in the Napa Valley
Shawn Fan represents several small wineries in the Napa Valley. He has contractual authority to sell the wineries’ entire line but never takes title to or possession of the wines. Shawn is a(n):
Agent 
Broker 
Merchant wholesaler 
Cash-and-carry wholesaler
Specifically, Shawn would most likely be considered a manufacturer’s agent. Contracts with each winery would dictate pricing, order-handling, commission rates, etc.
Copyright 2007, Prentice-Hall Inc.

18. Truck wholesalers (truck jobbers) are a type of limited service wholesaler that does NOT:
Assume title and risk 
Warehouse or carry inventory 
Buy or build assortments 
Offer credit or financing
Copyright 2007, Prentice-Hall Inc.

19. Truck wholesalers (truck jobbers) are a type of limited service wholesaler that does NOT:
Assume title and risk 
Warehouse products or carry inventory 
Offer delivery and transportation
Offer credit or financing
Truck wholesalers carry and deliver semi-perishable merchandise – often food-related – that they sell for cash.
Copyright 2007, Prentice-Hall Inc.

20. Which of the following is NOT a trend that’s likely to continue in the wholesaling industry?
Vertical integration 
Increase in services
Increase in the number of wholesalers
Geographic expansion of operations to the global market
Copyright 2007, Prentice-Hall Inc.

21. Which of the following is NOT a trend that’s likely to continue in the wholesaling industry?
Vertical integration 
Increase in services
Increase in the number of wholesalers
Geographic expansion of operations to the global market
Fierce resistance to price increases has winnowed out suppliers who are not adding value based on cost and quality, thereby decreasing the number of wholesalers.
Copyright 2007, Prentice-Hall Inc.