1. Rhetorical Devices
Ethos, Pathos, Logos

2. What is a Rhetorical Question?
How many times do I have to ask you to clean up your room?
Were you born in a barn?
If your friends jumped off a bridge would you jump too?
Would you like fries with that?

4. Aristotle Greek philosopher who lived in the 4th century BC 300s BC
A thinker for a living
Wrote on many subjects
Logic
Ethics
Biology
Metaphysics

5. and RHETORIC The art of persuading people with speaking or writing
He wrote a book called On Rhetoric where he deals with three ideas on persuasion
Ethos- which means literally moral character
Pathos-Greek for suffering or emotions
Logos-which is Greek for word or reason

6. A visual

7. Ethos An appeal to authority and credibility (think ethics)
Convincing an audience with a reliable source or argument
5 out of 6 doctors recommend this brand
When I was starting my own business I….
As a lawyer, I would…
Or my favorite
Because I am your mother and I say so

8. Ethos example
How is this ethos?

9. Pathos An appeal to emotions
Persuade by getting an emotional response from the audience or reader
Appeal to hopes, dreams, fears, worries, or beliefs
It would make me so happy if you would…
I’ll be your best friend if you…
I am going to hit you if you…
It isn’t very smart of you to…

10. Pathos example
How is this pathos?

11. Logos Appeal to logic and reasoning Uses facts and rationality
Prove your argument
Those who don’t graduate from high school make $500,000 less on average than those who do over a lifetime
Smoking three cigarettes a day will shorten your lifespan by 6 years
57% of all statistics are made up
49% of people who see this won’t get the irony

12. Logos example
How is this logos?

13. Three other words to know and consider
Audience: the person/people who will read or hear your argument (argument is what you are trying to persuade someone of; not a fight)
Purpose: the reason why you have developed and are presenting this argument
Tone: the attitude you take toward your audience
How do you talk to friends?
How do you talk a boss?
How do you talk to a judge?

14. Practice
You will be watching 4 videos and answering four questions for each:
Who is the audience?
What is the purpose?
What is the tone used?
Which rhetorical device(s) is/are used? Do