1. SWAN New 19
Enterprise
April 2018

2. Agenda Welcome, introductions, and designate scribe
Strategic planning discussion
Review current DUX charge (see next page of agenda)
What has been working well?
Expanding the role of user research and assessment
Activity
Potential projects
Examples of research activities
Training events
Communication and engagement
Meetings and membership
Wrap up & next steps
Next meeting
Set date, time & location

3. Activity: Define a Design Challenge
Pick a user group and a challenge you faced in the past month
Frame your challenge as a question
Not too broad
How do we make searching better?
Not too narrow
How to we find the perfect shade of blue for a download button?

4. Potential Projects FRBRish profile Tabbed Search Request Form
Improving Article Search
Search Limits & Filters
Patron help site
Advanced search
Exploratory research into other OPACs & Discovery Systems (Pika, Bilbliocommons, non-Library systems, etc.)
UX Strategy
Group Purchases

5. FRBRish Display
Live at

6. Tabbed Search

7. Request for Purchase Form

8. Design Research Activities
“Design research requires us to approach familiar people and things as though they are unknown to use to see them clearly.”
–Rebecca Hall, “Just Enough Research”
Applied research vs. pure research
Exploratory vs. evaluative research
We all have our assumptions and we need to put those aside to get real insights.
Also have assumptions about what research is. Applied research = solves a particular, practical problem
It isn’t intimidating. Qualitative research with much smaller groups and more relaxed methods.
Usability test =5, card sort=20. Researchers like Nielsen Norman group has done the quantitative studies to show the tipping point when more isn’t that much more. Pew Center for Internet and American Life

9. It’s Super FUN!

10. A Few Research Methods Comparative analysis Heuristic evaluation
A/B Testing
Multivariate testing
Usability testing
Competitive audit
User interviews
Contextual inquiry

11. …And Analysis Methods Affinity diagram/relationship map
Journey maps and storyboarding

12. Questions?
Then go-live