1. Design for Sign-up Niko Vesalainen
Bill Scott & Theresa Neil: Designing Web Interfaces
Joshua Porter: Designing for the Social Web

2. The Usage Lifecycle

3. Sign-up Hurdle 8
sec

4. What Are They Thinking? What we imagine people are thinking:
What people really are thinking:

5. Journalist Technique
Who?
Why?
What?
When?
Where?
How?

6. What?

7. How?

9. Why?
Benefits VS
Features

10. When?
NOW!

11. Where?

12. Who?

13. Social Proof

14. Sign-up Friction VS

15. 1 2 3 4

16. Progressive Disclosure

17. 1 2 3 4

18. Error Preventing An ounce of prevention is worth a pound of cure.
- Benjamin Franklin
Even better than good error messages is a careful design which prevents a problem from occurring in the first place.
- Jakob Nielsen, 10 Usability Heuristics

19. Error Preventing

20. - Antoine de Saint-Exupery
If you want to build a ship, don’t drum up the men to gather wood, divide the work and give orders. Instead, teach them to yearn for the vast and endless sea.
- Antoine de Saint-Exupery