1. To create an informative and effective leaflet.
Lesson Objective
To create an informative and effective leaflet.

2. Is this the future?

3. Is this the future?

4. Is this the future?

5. What do you imagine life will be like in 10 years?

6. What do you imagine life will be like in 100 years?

7. What do you imagine life will be like in 1000 years?

8. Back to the Future II
Made in the 1980s, Back to the Future II shows Marty McFly being whisked to the year 2015 by a time travelling Delorian. Let’s see how he feels when he realises where – or when – he is…

9. Do you think 2015 will be anything like it was imagined in the 1980s?

10. Leaflets
What are they?
What are they used for?

11. Leaflets
What: A leaflet is an information booklet that is usually printed on folded paper in an easy-to-read format. Leaflets can give information on a wide variety of subjects ranging from holidays to health.
Why: The aim of a leaflet is to present information on a particular topic in an eye-catching way. As well as giving information, a leaflet can also explain, describe and persuade.
How: Presentation is the key to making sure a leaflet will appeal to its audience. The use of effective headings, pictures, clear explanations and short but interesting descriptions also have a place.

12. Tips for writing leaflets…
1. Leaflets are small
There is less space for writing on a leaflet so you have to explain your message in fewer words.
2. Leaflets are easily thrown away
A leaflet needs to be striking to look at so that people will read it when it falls out of the newspaper/is sitting in a rack at the station and won’t throw it away.
It needs a strong heading, and the layout has to be clear and direct to attract the reader.
3. Leaflets provide simple information
The message of a leaflet has to stand out. Using large print, colour and a slogan or catchphrase will make people read on. Using too many words will make them stop!

13. Things to consider… Language
You could consider any or all of the following:
Factual writing - gives information
Descriptive writing - gives impression of what something is like
Emotive writing - writing which aims to create strong feelings. This includes persuasive writing.
Use of informal language - everyday speech i.e. spud/potato; Kids/children
Use of questions - to involve reader
Use of the word ‘you’ - to involve reader
Use of alliteration - repetition of the first letters of words

14. Things to consider… Audience and purpose
You should always keep in mind who the leaflet being written for and why is it being written.
Illustrations
A good leaflet makes use of pictures, diagrams, charts to help add realism or to leave the reader with a certain impression.

15. Things to consider… Layout
Consider how you want your leaflet to look as a whole. You might want to use some of the following:
large lettering - dramatic, eye-catching
use of headings to separate information
variety of type and size of type
use of colour

16. Your leaflet should include information on:
You are going to create a leaflet entitled:
A Guide to Life in 2013
Your leaflet should include information on:
Where people live
What people eat
How people dress
How people travel
What people do for fun

17. Imagine someone in 3013 finds your leaflet
Imagine someone in 3013 finds your leaflet. Which Blob best describes how informative and accurate they would find your leaflet?