2. PARTNERSHIPS An experiment! Public Private Partnership
Free first and last mile rides provided by Lyft to and from the Dry Creek Light Rail Station
Rides provided at market rate to facilitate transferability
Trips can be booked through the Lyft app, Xerox’s Go Denver app, or through the concierge service offered by the Centennial Citizen Response Center, operated by CH2M
ADA-Accessible vehicle with a ramp and trained drivers provided by Via
Vehicle is dedicated to the service area and can be hailed through the Lyft app or by calling the driver directly
Can be taken point-to-point within the service area without connecting to light rail

3. SERVICE DESIGN
August 2016 – February 2017
Monday – Friday
5:30 a.m. – 7 p.m.
To or from Dry Creek Station
Operates in current Dry Creek Call-n-Ride service area and service hours
3-4 square miles West of I-25
Monday-Friday, 5:30 a.m. – 7 p.m.
$400,000 in funding, split between City and Southeast Public Improvement Metropolitan District
Bigger service area possible

4. SERVICE DESIGN
Operates in current Dry Creek Call-n-Ride service area and service hours
3-4 square miles West of I-25
Monday-Friday, 5:30 a.m. – 7 p.m.
$400,000 in funding, split between City and Southeast Public Improvement Metropolitan District
Bigger service area possible

5. RESULTS

6. Trips by Month

7. MOSTLY USED BY COMMUTERS
OVERALL 1302 TRIPS TO 127 PEOPLE.
As you can see from these graphs, Go Centennial was used primarily by commuters – see the largest number of trips on Tuesday/Thursday, typically the highest commuting days and at 7 am and 4-5 pm.
Go Centennial did have positive impacts on commuter behavior, but these impacts were not as large as predicted before the pilot’s launch.
Light rail ridership did increase, though this increase is not due entirely to Go Centennial.
Go Centennial reduced regional VMT by an estimated 3,000 miles, and Go Centennial increased first and last mile trips to Dry Creek station by 4.6 percent.
Moved the needle in the right direction, but was not large enough to have the impacts estimated at launch.

8. NEW TO FIRST-LAST-MILE AND RIDESHARE
Go Centennial did enhance user experience for transit users, and 69% of riders returned to use the program a second time.
Many of these users were new to first and last mile service and new to Rideshare. Unfamiliarity with the app caused some discomfort.
No collisions or personal security incidents were reported to the Arapahoe County Sheriff’s Office.
The average wait time for a Go Centennial user was 5 minutes and 15 seconds, compared to Call-n-Ride’s requirement that riders call at least 2 hours ahead of time.
73% ‘satisfied’ or ‘highly satisfied’ with overall Go Centennial service.
Many respondents indicated that unfamiliarity or difficulty using the apps lowered satisfaction ratings, providing insight for future first and last mile programs.

9. EASY USER EXPERIENCE

10. QUALITATIVE RESULTS National and international media attention
65 Transit Agencies and Cities across the country have reached out to the i-team
30 of those were in Colorado
This is spurring regional collaboration

11. FISCAL RESULTS
Service Provision Expenses (City + SPIMD Funding)

12. FISCAL RESULTS
Implementation and Marketing Expenses (Bloomberg Philanthropies Funding)

13. LESSONS LEARNED

14. LESSONS LEARNED
Integrate with RTD

15. Formalize Pick-up and Drop-off Locations
LESSONS LEARNED
Integrate with RTD
Formalize Pick-up and Drop-off Locations

16. LESSONS LEARNED Integrate with RTD
Formalize Pick-up and Drop-off Locations
Improve Back-end Integration

17. Expand Duration, Service Hours and Service Area
LESSONS LEARNED
Expand Duration, Service Hours and Service Area

18. Expand Duration, Service Hours and Service Area
LESSONS LEARNED
Expand Duration, Service Hours and Service Area
Increase Marketing

19. LESSONS LEARNED Expand Duration, Service Hours and Service Area
Increase Marketing
Improve User Experience

20. Provide an Accessible Service
LESSONS LEARNED
Provide an Accessible Service

21. Provide an Accessible Service
LESSONS LEARNED
Provide an Accessible Service
Address Risks

22. Provide an Accessible Service
LESSONS LEARNED
Provide an Accessible Service
Address Risks
Integrate with RTD
Formalize Pick-up/drop-off locations
Improve Back-end Integration
Expand Duration, Service Hours and Service Area
Increase Marketing
Improve User Experience
Provide an Accessible Service
Address Risks

23. CONCLUSION
This program was successful in testing the ability of an on-demand first and last mile service.
Although ridership was lower than expected or desired, the program successfully implemented a model that is more cost effective, efficient and responsive than the current Call-n-Ride service.
Go Centennial’s high retention of users and frequency of trips by repeat users is an indicator of the success and potential of an expanded program.
Go Centennial lessons learned can inform this expansion to capitalize on the large number of potential riders in the proposed service areas for expansion.

24. Melanie Morgan mmorgan@centennialco.gov
QUESTIONS
Melanie Morgan