1. Workflow System for Managing Advertising, Media & Promotions Activities ……………….. ……………….. ……………….. ……………….. ……………….. ……………….. From Estimates to Bill-Passing Amw Software System for Corporate Advertisers With Online Tracking of Budgets And an Updated Media Database Control your Advertising & Promotion Spends

2. Contents Objectives Scope Database – India Media Workflow - Existing Workflow – Inter-office View Reports New Version Control your Advertising & Promotion Spends

3. Objectives CONTROL Amw is designed to help the Corporate Advertiser to establish Fiscal & Operational control over all Advertising activities & Promotion schemes. And our live Media Database provides additional information for better control. AUTOMATION Amw is designed to automate your workflow pertaining to all activities related to Advertising & Promotion. Right upto Bill-passing. Control your Advertising & Promotion Spends

4. 3. Enter / Edit / Approve Estimates 2. Sanction Proposals 1. Prepare, Finalize & Revise Advertising & Promotion Budgets 8. Monitor Expenditure Budget v/s Actual 7. Monitor Promotion Schemes Sales Gift Items Inventory Amw Scope 6. Reports for Analysis & Forecast 4. Update Ad Status 5. Pass Vendor Bills & Record Payments Indian Media Database Print, Television, Radio & Outdoor Control your Advertising & Promotion Spends

5. Database – Indian Media PRINT 5,000 publications, editions, exhaustive rates, premia, circulation breakdown, contact details & mechanical details with std packages TELEVISION 200 channels, advance program diary, standard rates & premia & contact details RADIO 250 stations (FM, AM), advance program diary, standard rates, premia & contact details OUTDOOR 25,000 site details with size, indicative rates, address, type, material & site contractor with contact details Data Delivery Mediaware can deliver database updates via Internet directly into AMW (or any other) application. Other Regions Mediaware also maintains media database of Middle East region. And can take up other regions at a cost-effective price. Control your Advertising & Promotion Spends

6. Workflow - Existing BUDGET PREPARE, FINALIZE REVISE Media Database CREATE / CHECK MEDIA CAMPAIGNS DOCX Publish Scheme Data to Distributors Receive Sales Data from Distributors – hourly basis Analyse cost-benefit of each Promo. Scheme Keep track of Gift Items Inventory Schemes + Sales Database SALES DISTRIBUTION NETWORK Sales Promotion Schemes Email Interface for Requisitions PROPOSALS & SCHEMES Media Campaigns Budget vs Actuals Monitoring SANCTION PROPOSAL / SCHEME SPEND COMMIT expenditure PASS BILLS (vendor / agencies) PAYMENTS record TRANSFER DATA TO CORP SYSTEM customized links Control your Advertising & Promotion Spends

7. Reports Brand-wise A&P Review Brand-wise Expense Comparison Brand/Expense-wise Budget v/s Committed v/s Actual Spent Expenditure Trends over periods Campaign-wise Status Report Media space/Time Consumed Media Savings Report Provision Statement Payables Statements Payables Forecast of bills expected (based on scheduled dates, delivery dates & vendor credit norms). Control your Advertising & Promotion Spends

8. New Version AMW.Net Version with RDBMS Back-end AMW is being re-designed as a new software for.Net platform with RDBMS background. (To overcome limitations of current Foxpro / Dbf platform.) Currently under development. Scheduled to be released in 2004 – Q3. Control your Advertising & Promotion Spends

9. EAI TECHNOLOGY Mediaware offers EAI tools for application integration. For example, you can monitor Sales Performance & Promotion Schemes, by giving your distributors simple billing software which can : a. Allow H.O. System to update distributors database with new Promotion Schemes b. Allow distributors software to update the H.O. Database with daily sales figures (scheme / non-scheme) Control your Advertising & Promotion Spends New Version

10. Mediaware Packaged Software Solutions Software Projects EAI (End-to-end Application Integration) Strategic Consulting Projects The New Mahalaxmi Silk Mills Premises, Mathuradas Mills Estate, Lower Parel Mumbai INDIA 400 013 Tel : ++ 91 22 5660 2634 Fax : ++ 91 22 5660 2634 ext 300 Email : response@mediawareonline.comresponse@mediawareonline.com http:// www.mediaware-infotech.com Mediaware Infotech Pvt Ltd how can we serve you ?