1. The “Immunizers” Andie Denious, MS, RN
Arizona Immunizaiton Program Office
Jennifer Tinney, BA
The Arizona Partnership for Immunization

2. The Arizona Partnership for Immunization (TAPI)
Arizona’s state coalition – 400+ public and private organizations working together to improve immunization coverage for Arizona.
Mission expanded in 2000 to include immunizations across the life span – previously focused on infant immunizations.
As a result , a task force was developed to explore adolescent immunization and identify areas of intervention.
$20,000 grant form The Aetna Foundation to create and produce immunization materials appealing to teens.

3. Tackling A New Population
Three stages:
Stage 1: Exploration
Adolescent Task Force (ATF)
A committee of adults formed to explore adolescent immunization
Stage 2: Education
Partnership with Genesis Academy and the ATF
Students and adults working together
Stage 3: Creation
The students of Genesis Academy with limited adult intervention

4. Stage 1: Exploration
The Adolescent Task Force (ATF) came together with community members from organizations such as:
Health Plans
Schools
State agencies
Private Practices
Foundations
Other coalitions

5. Adolescent Health Care Needs
Targeted area needing improvement - adolescent education.
Teens don’t perceive the risks of disease
Lack of educational materials in accessible places
Messages that would appeal to teens
ATF needed help understanding how teens respond to immunizations

6. Stage 2: Education
ATF initiated a focus group with students from Genesis Academy Charter High School to learn what the students knew about immunizations
A post test was administered to determine the students level of immunization education
A slide show of vaccine preventable diseases was shown to the students
Immunization messages were explored

8. The adults quickly realized they knew very little about what was appealing to teenagers!

9. Developing a message
The group began by rating the effectiveness of current immunization materials.
A flyer chosen by 66% of the adults was rated high by only 1 out of 7 students
Students preferred a flyer designed by recent high school graduates.

10. Developing a message…
Students looked at advertising techniques and created poster boards with ads that were appealing to them.
Identified aspects of ads that caught their attention
Font types
Color
Methods used
Humor, sex, futuristic, powerful messages with no pictures, images that portrayed consequences, unexpected images, warning labels.

11. Developing a message… Students developed slogans for immunizations
“It could have been stopped with just one shot”
“Vaccination is a must, here’s some facts you can trust”
“Be bold be brave avoid the grave”
“Safe vaccination is just one shot away. Stay in the game”
“Be a champion for disease prevention”
“Vaccination is a must, here’s a reminder you can trust”

12. Developing a message…
A graphic designer worked with the group on how to choose a message then develop and build information and visual images around their main point
The students reviewed:
current immunization information
their own ideas and posters
the chosen ads.

13. Stage 3: Creating a Campaign
Brainstorming with canvasses helped visualize what they wanted to say.
first canvass was re-creation of existing materials
second canvass was more focused on the messages they wanted to communicate.
Using existing materials of what worked for them, they outlined the campaign content
Clear, simple message that catches attention.
Pictures to tell the story
Facts that were reliable and easy to read
Trustworthy contacts for more information

16. Award Winning Group!
The “Immunizers” have been recognized for their unique message and program. Awards received:
TAPI - “Upshots” award for newcomers in the immunization community
Arizona Public Health Association – Outstanding Grass Roots Media Campaign
City of Phoenix – Mayor’s Partnership award.

18. Award Winning Group!
Participated in community outreach events where they conducted a mock funeral to “Bury Diseases not Kids”

19. Award Winning Group!
Presented their campaign and performed their PSA at National and State conferences
National Coalition Conference – May 2003
10th Annual Arizona Immunization Conference – November 2003

20. Recognized by Governor Napolitano as civic leaders
STATE OF THE STATE ADDRESS
Governor Janet Napolitano
January 12, 2004
In the new Arizona, young people themselves are recognizing the need to be immunized, and they are taking the initiative to educate their fellow students on the need to stay healthy through inoculation. One remarkable student joins us today. Jacob Anzar is a member of the Pasqua Yaqui tribe and a senior at Phoenix’s Genesis Academy. For nearly two years he has led a group of teen who have designed, written and produced an ad campaign to educate children on the importance of immunization. The student group, called the Immunizers, is run entirely by students led by Jacob. The campaign reaches thousands of students with the message that immunization is easy and important for their health. Please join me in congratulating Jacob Anzar on his accomplishments

22. Information Jennifer Tinney The Arizona Partnership for Immunization
Phone: Fax:
Andie Denious
Arizona ImmunizationProgram Office
Phone: Fax: