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WEB SITES OF CULTURAL INSTITUTIONS Chapter 1. Slide 1 CHAPTER CONTENTS ( I ) 1. General Ideas About Good Website 1.1 Web Site Growth Steps 1.2 Tips for a Good Website 2. What is Special with Cultural Webs? 2.1 Cultural at First: Presenting a Good Content 2.2 Traditional Culture in Cyber Culture Environment 2.3 Educational Web Site
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WEB SITES OF CULTURAL INSTITUTIONS Chapter 1. Slide 2 3. Cultural Organizations Online: Examples 3.1 Types of Cultural Sites 3.2 Cultural Organizations Online: Lithuania 3.2.3 Portals 3.3 Cultural Organizations Online: World Panorama CHAPTER CONTENTS ( II )
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WEB SITES OF CULTURAL INSTITUTIONS Chapter 1. Slide 3 4. Promotion: Helping People to Find Your Website 4.1 How to Survive with Non-Commercial Content? 4.2 Web Site's Promotion Forms 4.3 Search Engines 4.4 Meta information 4.5 Reciprocal Linking 4.6 Advertising CHAPTER CONTENTS ( III )
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WEB SITES OF CULTURAL INSTITUTIONS Chapter 1. Slide 4 5. Importance of Maintaining: Don't Let Your Site Die 5.1 Maintain Your Web Site 5.2 Keeping Site up to Date 5.3 Making User to Come Back CHAPTER CONTENTS ( IV )
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WEB SITES OF CULTURAL INSTITUTIONS Chapter 1. Slide 5 WEB SITE GROWTH STEPS 1.Planning 2.Designing 3.Building 4.Promoting 5. Growing
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WEB SITES OF CULTURAL INSTITUTIONS Chapter 1. Slide 6 Always test your pages: Always test your pages: Do not overload your web page with too many graphics Do not overload your web page with too many graphics Provide a link back to the main page of your application. Provide a link back to the main page of your application. Keep some basic information on your web page available to the Keep some basic information on your web page available to the reader of this page. reader of this page. Avoid of the background interfering with the foreground information. Avoid of the background interfering with the foreground information. Tips for a good website with at least two different browsers with at least two different browsers with a few different screen resolutions with a few different screen resolutions
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WEB SITES OF CULTURAL INSTITUTIONS Chapter 1. Slide 7 Rule 1: Remember the human Rule 2: Adhere to the same standards of behaviour online that you follow in real life Rule 3: Know where you are in cyberspace Rule 4: Respect other people's time and bandwidth Rule 5: Make yourself look good online Rule 6: Share expert knowledge Rule 7: Help keep flame wars under control Rule 8: Respect other people's privacy Rule 9: Don't abuse your power Rule 10: Be forgiving of other people's mistakes CORE RULES OF NETIQUETTE
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WEB SITES OF CULTURAL INSTITUTIONS Chapter 1. Slide 8 Create traffic to your site Have content to make them come back Two concepts for your web site's success
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WEB SITES OF CULTURAL INSTITUTIONS Chapter 1. Slide 9 Build a lot of properly constructed Web Pages using GOOD keywords. Submit them to the search engines correctly. Check that they are in the search engines WHEN they should be. Get as many Reciprocal Links as possible! Four steps to get visitors to your site
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WEB SITES OF CULTURAL INSTITUTIONS Chapter 1. Slide 10 www.yahoo.com www.altavista.com www.hotbot.com SEARCH ENGINES
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WEB SITES OF CULTURAL INSTITUTIONS Chapter 1. Slide 11 META DATA <HTML><HEAD> The title of your page website. Include most keywords The title of your page website. Include most keywords <META NAME=DESCRIPTION CONTENT=A good description of your website using your keywords> </HEAD> Here goes your document content Here goes your document content </HTML>
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WEB SITES OF CULTURAL INSTITUTIONS Chapter 1. Slide 12 RECIPROCAL LINKS Alltheweb.com has 8144 reciprocal links
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WEB SITES OF CULTURAL INSTITUTIONS Chapter 1. Slide 13 BANNERS The Advertisement of web site. The Advertisement of the company. The Advertisement of the new goods.
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WEB SITES OF CULTURAL INSTITUTIONS Chapter 1. Slide 14 1. Remove old information It is very compromising when user finds news on the first page of your site, which is two weeks old and presented as the hottest news ever 2. Try to change your homepage time to time If user comes and sees that the homepage looks exactly as it used half a year ago, he thinks that nothing has been updated in this site. It's not true, but they do think so! 3. Always take users' needs into account Analyze feedback forms, e-mail letters and other comments. Let users be your site's editors and critics. If you are publishing users reviews, publish both - good and bad comments. KEEPING SITE UP TO DATE
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