1. BUYER
PERSONAS

2. Persona Name Age: Country/City: Occupation: Since: Company size:
Industry:
Reports to:
Subordinates:

3. Typical workday Key activities
Activity 1
Activity 2
Activity 3
Activity 4
And so on...
This is where you enter a typical workday description that summarizes the answers that you got from your persona.

4. Competencies Tools Social media
Make a list of competencies that are representative for your persona
For example: proficient with many computer and software programs
Ability to multi-task, prioritize and think ahead
Planning and project management
Please replace these with other competencies
Social media
Google Analytics
Tool 1
Tool 2
Tool 3
Tool 4
Tool 5
Tool 6
Tool 7

5. Challenges
Goals
Enter the challenges that your persona is regularly dealing with. For example:
Prioritizing work
Reaching appropriate audience
Thinking outside the box
Keeping costs down on new tools and promotional materials.
Learn the functionality of new software
Enter the common goals that your client persona has
For example:
Finding creative tools for brand marketing
Goal 2
Goal 3
Goal 4
Add as many as you see fit

6. About What she likes about product Feature 1 Feature 2 Feature 3
Name has found out about our product from ... (enter marketing channel here) She is using it… (enter the frequency)
Mention who decides the purchase and who has to approve it
Price willing to pay:
What she likes about product
Feature 1
Feature 2
Feature 3
What she dislikes about product/ brand
Feature 1
Feature 2
Feature 3

7. Persona Name Age: Country: Occupation: Since: Company size: Industry:
Reports to:
Subordinates:

8. Typical workday Key activities: Activity 1 Activity 2 Activity 3
And so on...
Typical workday
This is where you enter a typical workday description that summarizes the answers that you got from your persona.

9. Competencies
Tools
Make a list of competencies that are representative for your persona
For example: proficient with many computer and software programs
Ability to multi-task, prioritize and think ahead
Planning and project management
Please replace these with other competencies
InDesign
Flipsnack
Tool 1
Tool 2
Tool 3
Tool 4
Tool 5
Tool 6

10. Challenges
Goals
Enter the challenges that your persona is regularly dealing with. For example:
Prioritizing work
Reaching appropriate audience
Thinking outside the box
Keeping costs down on new tools and promotional materials.
Learn the functionality of new software
For example:
Finding creative tools for brand marketing
Goal 2
Goal 3
Goal 4
Add as many as you see fit

11. About What he likes about product/ brand Feature 1 Feature 2 Feature 3
Name has found out about our product from ... (enter marketing channel here) He is using it… (enter the frequency)
Mention who decides the purchase and who has to approve it
Price willing to pay:
What he likes about product/ brand
Feature 1
Feature 2
Feature 3
What he dislikes about product/ brand
Feature 1
Feature 2
Feature 3

12. Persona name Age: Country: Occupation: Since: Company size: Industry:
Reports to:
Subordinates:

13. Typical workday Key activities: Activity 1 Activity 2 Activity 3
And so on...
This is where you enter a typical workday description that summarizes the answers that you got from your persona.

14. Competencies Tools Ability to multi-task, prioritize and think ahead
Auditing, marketing research and market segmentation
Financial analysis
Risk assessment
Google Analytics
Wordpress, Wix, Weebly
Joomla
Flipsnack
InDesign

15. Challenges
Goals
Make a list of competencies that are representative for your persona
For example:
raising funding
organization and time management
communication with clients and prospects
enter your own
Goal 1
Goal 2
Goal 3
Goal 4
Goal 5

16. About What he likes about product/ brand Feature 1 Feature 2 Feature 3
Name has found out about our product from ... (enter marketing channel here) He is using it… (enter the frequency)
Mention who decides the purchase and who has to approve it
Price willing to pay:
What he likes about product/ brand
Feature 1
Feature 2
Feature 3
What he dislikes about product/ brand
Feature 1
Feature 2
Feature 3