1. Chapter 6 Delivering Good- and Neutral-News Messages
Business Communication, 14e
Lehman and DuFrene

2. Options for Delivering Good- and Neutral-News Messages
Chapter 6
Options for Delivering Good- and Neutral-News Messages

3. Good and Neutral News (Pleased or Interested Receiver Reaction)
Chapter 6
Deductive Outline for
Good and Neutral News (Pleased or Interested Receiver Reaction)
State the pleasant idea (main idea)
Provide details or explanation
Remind the reader of the good news (main idea) or include a future- oriented closing thought
Main idea
Details

4. Advantages of the Deductive Outline
Chapter 6
Advantages of the Deductive Outline
Begins with an easy-to-write sentence
Gets attention by responding to audience’s desire to know
Puts reader in good frame of mind in order to be receptive to details
Allows easy movement through the details after main idea is presented

5. Requirements of the Equal Credit Opportunity Act (ECOA)
Chapter 6
Requirements of the Equal Credit Opportunity Act (ECOA)
Must notify credit applicant of credit decision within 30 days of receipt of request
Must disclose terms of credit agreement
Must disclose reasons for refusal if denied credit
Must disclose name and contact information of any consumer reporting agency

6. Guidelines for Writing to an Intercultural Audience
Chapter 6 (Slide 1 of 2)
Guidelines for Writing to an Intercultural Audience
Seek to understand value differences that influence communication styles of a specific culture
Write naturally but avoid abbreviations, slang, technical jargon, sports and military analogies, and other vague devices
Avoid words that trigger emotional responses such as anger, fear, or suspicion
Use simple terms but be specific

7. Guidelines for Writing to an Intercultural Audience (cont.)
Chapter 6 (Slide 2 of 2)
Guidelines for Writing to an Intercultural Audience (cont.)
Consider the subtle differences in the ways specific cultures organize messages
Use graphics, visual aids, and forms to simplify ideas
Be aware of differences in the way numbers and dates are expressed
Adapt the letter format to the traditional format of the recipient’s country or culture