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ASEACCU Conference Contribution by Catholic Higher Education to Sustainable Development in Modern World: From Service Learning to Social Entrepreneurship Group 3
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2 Group 3 Members Indonesia Titus Febrianto Taiwan Angie Hung Philippines Rocell David Vincent Tang Korea Eun Oh Japan Kaede Ichihara Hana Silva Mutsuko Akase Fumi Moriyama
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GROUP 3!
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Southern Region Childrens Home Social Service Institution in Taiwan Place for Abandoned Children Supported by the Government
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Activities with Children Introduction of Countries Charades Word matching with cards Head, Shoulder, Knees and Toes
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7 Activities during the Visit Introducing countries ASEACCU countries are introduced. Delegates give information about their countries and teach some simple words in their languages. Targets: Children get to know more about ASEACCU countries Charade The game with gestures: A presenter pretends to be something on a card and children will get it if they get the right answer. Targets: let them think individually
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8 Pictures of the Activity
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Activities during the Visit Words matching Children compete with other groups to find cards and match those cards into one words. Target: Learn how to make a combination of vowels and consonants. Head, Shoulder, Knees and Toes A song for learning parts of body and face. Targets: to learn English
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Pictures of the Activity
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LiliCoCo A Coconut Handicraft Social Enterprise Based in Indonesia and Philippines Your Life Accessory, Your Accessory for Life
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The Coconut Found throughout the tropic and subtropic areas (ex. Indonesia, Philippines ) Part of the daily diet of people in those areas Known for its great versatility Has many domestic, industrial and commercial uses
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Application of Marketing Strategies to Improve Sales Standardization of Production Procedures Quality-Assurance and Testing of products Foster Innovation and New Product Development in the communities Scale-up production of goods to go beyond local market How can Social Enterprises come in?
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Create a social enterprise that produces high- end/high-value coconut handicraft Target Beneficiaries: Coconut farmers and planters (suppliers and employees) Target Market: Young Working Professionals (21-35 yrs. old) The Plan
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Set-Up: Factory Distributors of Coconut Handcrafted Accessories based/located in local Coconut Planter communities in Indonesia and Philippines Competitive Advantage/s: Eco-Friendly Product Inexpensive and abundance supply of raw materials High-end design with help of Partner-Designers (ex. Rajo Laurel in Philippines) The Plan
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Training Programs in making the products as well as Innovation Classes for employees as part of New Product Development Community members as partners in Decision- Making Other Features
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The Process
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The Process
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The Product Idea/Concept
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The Product
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The Profit
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Direct Marketing to Customers and Celebrities Personal Selling to Possible Distributors/Shops (if possible) Export of products to other countries Promotion Strategies
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To the young and socially-conscious working professional looking for affordable yet beautiful trinkets, LiliCoco provides you with attractive and eco- friendly handcrafted coconut accessories made by local experts that gives you value for your moneys worth Unique Selling Proposition
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Business Plan Analysis Strengths Eco-friendly products Socially equitable Creative designs Inexpensive and abundant supply of raw materials Weaknesses Consumers perception towards handcrafted items Difficulty in marketing the product
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Business Plan Analysis Opportunities Growing no. of socially-conscious consumers Govt policies favoring social enterprises Threats Competition from other traditional enterprises and social enterprises
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Mabuhay! Terima Kasih! / Obrigado! Thank you for listening!
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