1. Needs to Create a Platform Intertwining Consumerism with SNS
1st Need
Fashion companies sponsor celebrities/actors for PPL and advertisements
Celebrities wear the sponsored clothing not only in the TV series, but also in their private lives
The Public gets curious about what the celebrities wear but not getting the exact information about it. to the public.
Certain non-celebrities also want to publicize what they eat, what they wear, and as a whole, what they consume to their friends or to the public
Needs to create a new platform intertwining consumerism and social networking services
2nd Need

2. SE Platform intertwining Consumerism with SNS
Examples of the Platform
Social Networking Service
Consumerism
Sharing Experience Platform
The Cycle of Free Promotional Agent 
* Free Promotional Agent
-Users voluntarily post about what they buy, watch, listen to, and read on Facebook
Platform users are both potential customers and potential promotional agents