1. “Rap is something you do, Hip Hop is something you live”~ KRS-One
The Hip Hop Subculture
“Rap is something you do, Hip Hop is something you live”~ KRS-One

2. Hip Hop Manifests via... Postindustrialization
Communication and Expression/style
(re)Claiming space
Appropriation of text and technology
Social justice
Class and racial inequities
Lack of resources
Youth identity formation
Opposition to dominant culture (subculture?)
Anti-Disco?
Competition

3. The 4 Elements DJing Breaking=physical manifestation of hip hop
Bombing/Writing=communication through NYC...subways and trains as SCREENS
Emceeing
Beatboxing, Fashion, Vernacular?

4. Caribbean Influence Jamaican Sound System Sound Clash
Dub Music=Version
Toasting=Rap
Selectah=DJ
DJ=MC

5. Rose Hip hop is a bi-product of: Hip hop is about: Deindustrialization
Gentrification/Urban Renewal
City bankruptcy
Class gaps
Limited means
Hip hop is about:
Fame/Status, Style/Identity, Appropriation/Critique Via Style, Turf, Competition

6. Rose Cont'd
“Hip hop remains a never-ending battle for status, prestige, and group adoration, always in formation, always contested, and never fully achieved” (p. 36)
Hip Hop's stylistic continuities:
1) FLOW
2) Layering
3) Ruptures in line

8. Bricolage and Incorporation
Hebdige Subculture: The Meaning of Style (1979)
Important theory of subcultural style
Style challenges hegemony
Bricolage=taking everyday items and invert their meaning; objects as a medium
Subcultures “Incorporated” into mainstream through “recuperation”:
Commodified form: subcultural signs into mass consumable objects
Ideological form: deviant behaviors are normalized

9. DJ Kool Herc Father of Hip Hop From Kingston
Brought sound clash/system aesthetics to urban America and flipped it
Gave “jams”, first one Aug. 11, 1973 at Sedgwick Ave (Cedar Park)
“Merry go round” technique using the break or “get down” part of a record

10. Herc Cont'd Herculoids=Herc's crew Became biggest DJ in Bronx
Known for his powerful system, the Herculords
DJs battled for territories
1974 ish, Coke La Rock grabs the mic
^First Emcee

11. Jams

12. Afrika Bambaataa Former Black Spade Started the Universal Zulu Nation
“Master of Records” and “Godfather” of hip hop
First DJ to get accepted in the “downtown” new wave/punk scene
First to call all 4 elements “hip hop”

13. Grandmaster Flash Innovator and “inventor” of techniques
Retrofitting technology
Musical collage through “cutting” 2 of the same records
(re)Composition

14. NYC Blackout of '77 NY77: The Coolest Year in Hell
Most of NYC has no power for one day
Significant for 2 reasons to hip hop:
1) It brought a TON of media attention, mostly negative, to the South Bronx
This attention would eventually shine on hip hop
2) Much of the looting happened at stereo stores and clubs. Within days there were new DJ/MC crews with nice equipment
DEMOCRACY because of ACCESS!!!