1. NOOR SHAHARIAH BT SALEH ENGLISH AND COMMUNICATION DEPT FSTPI
PROMOTIONAL TOOLS
NOOR SHAHARIAH BT SALEH
ENGLISH AND COMMUNICATION DEPT
FSTPI

2. THE OBJECTIVES At the end of the lesson, you should be able to
Identify various ways of promoting your products
Discover the weaknesses and strength of the promotional tools
Present suitable type of promotional products suits your company

3. Why should we advertise our product?
To introduce the company
To let the customers know more about the business
To encourage the sales of the business
To receive feedback from the customers

4. Types of tools to promote
Flyers
Brochures
Banners
Advertisement
Posters
Mascot
Product ambassadors

5. Interesting promotional tools
I) MASCOT- defined as a term for any person, animal, or object thought to bring luck (informally)
2) used as fictional, representative
spokespeople for consumer products
e.g clown for Mc Donald
3) can be used for merchandising

8. Task & activity
Be in your company. Discuss and design a suitable mascot that suits your company.
Identify the reasons why you choose that design and how the mascot benefits you
Select a person to be the one who be the mascot. (30 minutes)
Present it to the rest of the class.

9. PROMOTIONAL TOOLS-BROCHURE/POSTERS…
Purpose-
what message
target audience
what to include
background/testimonies

10. LAYOUT- WRITING STYLE- Attractiveness Colours graphic/ illustrations
short, necessary info
use powerful words
Correct use of language

11. HEADINGS COLOUR COMBINATIONS PAPER QUALITY
font, different colours/bold print
COLOUR COMBINATIONS
be aware of colours
PAPER QUALITY
glossy paper may be found attractive

12. Task Discuss what to be included in your brochure or posters
Prepare a brochure or poster suits your products
Submit the brochure or posters for assessment (10%)