1. INTERNATIONAL STANDARDS MEETING Promoting Cooperation, Innovation and Professional Standards for the Fitness Sector Active living as a lifestyle model Zoltán Ladányi & Dr László Zopcsák, International Wellness Institute Budapest, 2013

2. INTERNATIONAL STANDARDS MEETING Promoting Cooperation, Innovation and Professional Standards for the Fitness Sector The purpose of our presentation to answere these questions: What can drive customers towards fitness the most? How to reach new target groups? Are there new roles in health promotion? Which new skills should be developed? Do we lose or win people on new trends?

3. INTERNATIONAL STANDARDS MEETING Promoting Cooperation, Innovation and Professional Standards for the Fitness Sector 3 *Physical Activity Guidelines Advisory Committee Report. 2008: Washington, DC: U.S. [29] SedentaryActive Benefits of Active Lifestyle

4. INTERNATIONAL STANDARDS MEETING Promoting Cooperation, Innovation and Professional Standards for the Fitness Sector Attitude – How often do you exercise? Eurobarometer 2010, Laszlo Zopcsak PhD

5. INTERNATIONAL STANDARDS MEETING Promoting Cooperation, Innovation and Professional Standards for the Fitness Sector Similarities - general problems in EU & worldwide 2. Health Concerns a. Lack of PA (Eurostat) – indifference to exercise b. NCD (HUB) c. Ageing (Eurostat) d. Obesity (WHO) e. High obesity vs. low activity (fat less active) - motivation

6. INTERNATIONAL STANDARDS MEETING Promoting Cooperation, Innovation and Professional Standards for the Fitness Sector What can drive the most? 1.get in shape/stay in shape/stay healthy 2.variety of equipment, strength and CV 3.convenient location 4.overall health/wellbeing 5.progress with personal goals

7. INTERNATIONAL STANDARDS MEETING Promoting Cooperation, Innovation and Professional Standards for the Fitness Sector What can drive the most? IHRSA Trend Report 2013, Laszlo Zopcsak PhD

8. INTERNATIONAL STANDARDS MEETING Promoting Cooperation, Innovation and Professional Standards for the Fitness Sector Barriers for members – TOP 5 1.Too expensive/cannot afford 2.I exercise somewhere else for free 3.No Time 4.I do not exercise 5.I would feel out of place IHRSA Trend Report 2013, Laszlo Zopcsak PhD

9. INTERNATIONAL STANDARDS MEETING Promoting Cooperation, Innovation and Professional Standards for the Fitness Sector Barriers for members IHRSA Trend Report 2013, Laszlo Zopcsak PhD

10. INTERNATIONAL STANDARDS MEETING Promoting Cooperation, Innovation and Professional Standards for the Fitness Sector Alone or with help? Weekly worouts Weeks With help Alone

11. INTERNATIONAL STANDARDS MEETING Promoting Cooperation, Innovation and Professional Standards for the Fitness Sector Usage frequency/excellent ratings

12. INTERNATIONAL STANDARDS MEETING Promoting Cooperation, Innovation and Professional Standards for the Fitness Sector Experience

13. INTERNATIONAL STANDARDS MEETING Promoting Cooperation, Innovation and Professional Standards for the Fitness Sector New roles suggested: Worksite lifestyle Activators – Move your collegues Lifestyle coaches – Inspire your clients Exercise Ambassadors – Reach the society

14. INTERNATIONAL STANDARDS MEETING Promoting Cooperation, Innovation and Professional Standards for the Fitness Sector Do we lose or win people on new trends?

15. INTERNATIONAL STANDARDS MEETING Promoting Cooperation, Innovation and Professional Standards for the Fitness Sector The purpose of our presentation to answere these questions: What can drive customers towards fitness the most? How to reach new target groups? Are there new roles in health promotion? Which new skills should be developed? Do we lose or win people on new trends?

16. INTERNATIONAL STANDARDS MEETING Promoting Cooperation, Innovation and Professional Standards for the Fitness Sector See you soon, Zoltán Ladányi & Dr László Zopcsák, International Wellness Institute Budapest, 2013